Building a Brand

An established technique in branding a business is to tell its story through communication elements such as corporate identity, packaging, stationery, marketing materials and so on. This can be quite low key, but it paints a picture of the provenance of the company and its products. Building Brands is a multi-modal marketing and branding company that adopts a holistic approach that combines customer insight, strategy, co-creation and collaboration to improve customer experience and deliver superior business performance. Depending on the marketing strategy implemented, brand management can increase the price of products and build devoted customers utilizing brand affirmations with images or key messaging. Unlike the usual mainstream brands, luxury brands are characterized by high levels of customer loyalty, key features that define their identity and powerful associations with certain central intermediaries in the market for luxury products.

The key to building brands more scientifically is to combine a forward-looking market segmentation with a better understanding of customers and a brand's identity. Branding isn't just about an identity or logo - it's your marketing messages, your tone-of-voice, how you present yourselves, how you deliver and respond to your customers, and much more. According to MarketingCharts , 75 percent of B2B buyers want branded content that helps them research business ideas, but 93 percent of brands focus their content on marketing their own products and services.

Using social media platforms, Building Brands creates conversations between brand and customer through timely, relevant and entertaining brand content. Whether your business growth is centred on acquiring new customers, growing and keeping existing customers or a subtle combination of these elements, Building Brands has a strategy to expand your bottom line and improve your organisation's customer reputation. Whether it's social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.

To add to this, given the external shocks in terms of global recession leading customers to cut down on their luxury products, they are also forced to compete on non-luxury brands, many times on the price front. Your brand is more than your logo, name or slogan — it's the entire experience your prospects and customers have with your company, product or service. The marketing plan will also include the defined core elements of your brand from the previous steps as well as go-to-market choices for your product or service such as pricing, distribution, and promotion, including communication and media.

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