tag:blogger.com,1999:blog-24882182048657358592024-03-06T21:59:36.056+02:00CyberReadyStore BlogCyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-2488218204865735859.post-83579111130253543202019-04-18T16:28:00.000+02:002019-04-18T16:28:56.866+02:00<div _ngcontent-c11="" class="header-content-container" style="box-sizing: border-box;">
<h1 _ngcontent-c11="" class="fs-headline speakable-headline font-base" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; font-family: Merriweather, serif; font-size: 36px; font-weight: bold; line-height: 44px; margin-block-end: 0px; margin-block-start: 0px; margin: 1rem 0px 0px; position: relative; text-align: center;">
<span style="background-color: #134f5c;">The Future Of VR Is Here, Let's Start Using It Properly</span></h1>
<div _ngcontent-c11="" style="box-sizing: border-box;">
</div>
</div>
<div class="p1" style="box-sizing: border-box; font-family: tabular-numbers, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c;"><article-header _ngcontent-c10="" _nghost-c11="" style="box-sizing: border-box; display: inline-block; font-family: "Work Sans", sans-serif; font-size: 17.8207px; width: 611.25px;"></article-header><span style="font-family: "work sans" , sans-serif; font-size: 17.8207px;"></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyuQJPwMkrfO0PwBwzdJdPJ-dYcIiEOivzdjrALYLJMt3ejPr6wNxgz1Bw2AjAVKSIO5tCGy2vyKuo3RVGrR2EPB_9e9o8Zgws8OrXaHklmi_TZpMpK-l8NJ7zmhL3dUJpaaP9CN8BwAY/s1600/CRS+2019.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: #134f5c; color: black;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyuQJPwMkrfO0PwBwzdJdPJ-dYcIiEOivzdjrALYLJMt3ejPr6wNxgz1Bw2AjAVKSIO5tCGy2vyKuo3RVGrR2EPB_9e9o8Zgws8OrXaHklmi_TZpMpK-l8NJ7zmhL3dUJpaaP9CN8BwAY/s640/CRS+2019.png" width="640" /></span></a></div>
<div _ngcontent-c10="" class="top-authors" style="border-bottom: 1px solid rgb(169, 169, 169); box-sizing: border-box; font-family: "Work Sans", sans-serif; font-size: 17.8207px; font-variant-ligatures: common-ligatures;">
<contrib-block _ngcontent-c10="" _nghost-c12="" class="top-contrib-block" style="box-sizing: border-box; display: inline-block; width: 611.25px;"></contrib-block><br />
<div _ngcontent-c12="" class="contrib-container top-contrib" style="box-sizing: border-box; display: flex; padding: 16px 0px;">
<span style="background-color: #134f5c;"><br /></span></div>
</div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Imagine the future of entertainment just a few years from now. Virtual reality (VR) hardware and headsets are finally comfortable and stylish enough for mainstream consumption, and the sound quality is crisp and clear. Imagine yourself settling into your airplane seat as the flight attendant comes down the aisle with drinks, snacks and one of these state-of-the-art headsets, which will immerse you into a world far more visually exciting than the inside of a plane.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Or maybe you slip on your headset in the dentist's office. The sound of the dentist’s drill will fade away, and you’ll be instantly transported to another time and place that’s less uncomfortable. You’ll watch classic movies and television shows that look like an IMAX screen right before your eyes. Concerts and games will surround you in 360 degrees of sound and vision and you can experience a Ted Talk from a front row vantage point.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">An Expedia/St. Jude Children’s Research Hospital collaboration, “Dream Adventures,” brought hospitalized kids in touch with adventurers and explorers around the world via 360-degree video. But just imagine: what if those children could be completely immersed in the experience and even hear the sounds and see spatially accurate locations in the distance as if they were really there?</span></div>
<div class="speakable-paragraph" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<fbs-ad ad-id="article-0-inread" aria-hidden="true" position="inread" progressive="" role="presentation" style="box-sizing: border-box;"></fbs-ad></div>
<div id="article-0-inread" style="box-sizing: border-box;">
</div>
<br />
<div style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">The good news is that the technology to create this kind of entertainment experience in VR is advancing almost daily, and now with a combination of the latest binaural audio and photogrammetry, this is all just now becoming truly possible for the first time.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<b style="box-sizing: border-box;"><span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Bringing cinema to life</span></b></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">VR experiences have the power to capture the imagination and draw viewers into an entertaining and immersive experience. In 2012, Coachella crowds were amazed when a <a data-ga-track="ExternalLink:https://www.youtube.com/watch?v=uJE8pfPfVRo" href="https://www.youtube.com/watch?v=uJE8pfPfVRo" rel="nofollow noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: border-box; cursor: pointer; text-decoration-line: none;" target="_blank">computer-generated Tupac Shakur</a> “appeared” on stage with fellow hip-hop artist Snoop Dogg. More recently, Elton John and his team digitally recreated two of his most memorable concert performances from the ground up in VR to promote his upcoming 2018 farewell tour.</span></div>
<div _nghost-c36="" class="vestpocket" ng-version="5.2.0" style="box-sizing: border-box; display: inline-block; font-size: 18px; font-variant-ligatures: common-ligatures; margin: 1.2rem 0px; width: 611.25px;" vest-pocket="">
<div style="box-sizing: border-box; font-size: 18px; line-height: 30px; margin-block-end: 0px; margin-block-start: 0px; margin: 8px 0px;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">For motion storytelling to really take advantage of this new technology, it will have to learn from the past. James Cameron understood and perfected 3D by choosing the right moments to deploy it. Just like too much 3D can be distracting and nauseating, VR should be used carefully to pull viewers into the story in a way that is immersive and compelling. Imagine watching <i style="box-sizing: border-box;">Saving Private Ryan</i> and during the landing on the Normandy beaches, director Steven Spielberg slows everything down for 30 seconds to let viewers look around in 360 degrees at the chaos breaking out around them.</span></div>
</div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Even though we still have to wait for hardware headsets to become more widespread among entertainment consumers, the rest of the technology is ready now to make 360-degree user interaction available to the home viewer. The technology is there — so let’s start making more engaging channels.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<b style="box-sizing: border-box;"><span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Delivering immersive TV to all</span></b></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">These VR technology solutions could be used to make more engaging channels; why not launch the first 360-degree custom Twitch channel, for example?</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Twitch, the popular online service for watching and streaming digital video broadcasts, is the ideal venue for combining state-of-the-art video experiences with community interaction. Originally founded in 2011, Twitch is best known for streaming videogamers, but it more recently added other types of content such as cultural channels for talk shows, cooking shows and even TV series such as the 24-hour Bob Ross <i style="box-sizing: border-box;">Joy of Painting</i> channel.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">The service currently has two million unique monthly streamers and more than 17,000 users who earn money through the Twitch Partner program, a service that provides streamers with added features such as paid subscriptions and ad placements. Even though Amazon purchased the service in 2014, it remains free, and users do not have to sign up or log in to enjoy the programming.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">The future of home VR entertainment includes 360-degree VR channels on Twitch as an additive technology. This approach will combine a 360-degree experience with Twitch’s interactive streaming platform. Content creators will also be able to leverage Twitch’s monetization features such as advertising, subscriptions, sponsorships, merchandise, real-time chat and on-screen emojis.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">They will be able to compile footage to create events from anywhere in the world and bring them to viewers at home anywhere in the world for a 360-degree experience they can enjoy from their couches, coffee shops or cars.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Imagine if a major pop music star wanted to give fans more access to her experience on the road. She could hire someone to film her go about her daily business with state-of-the-art 360 cameras and livestream the footage to Twitch. Fans who tuned in would feel like they were really hanging out backstage with the star, flying with her in her private jet, or sharing a coffee in her kitchen at home. Of course, they'd be able to experience her concerts as if they were standing right there and check out backstage areas at her concerts as well.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">There would also be opportunities for fan interaction thanks to Twitch’s Chat on Videos feature — free-floating bubbles that let fans comment on everything that is happening on screen, from the pop star’s dance routine, to the one fan at the concert who doesn’t know the words to a classic hit.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Venue windows would also be able to take viewers from one moment to another; the user data drawn from this could be used to enhance the experience. A moderator could escort viewers from venue to venue in this 360-degree world. If many viewers in a particular scene look at a particular object — maybe a guitar or even something small in the background — that moderator could direct other viewers’ attention to the same object, encouraging even more interaction among fans.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Of course, there are many technical issues to solve in order to make this vision a reality — but it’s only a matter of time before it happens.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<b style="box-sizing: border-box;"><span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Creating engaging 360-degree content</span></b></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">One could imagine programming a brand new channel on a platform such as Twitch of musical acts performing at one specific bar in Los Angeles, for instance. The channel could be called “Live at the El Rey” and have a curated playlist of musical acts that you could watch and listen in 360 with your headset as if you were in the front row of each amazing performance, even if you’re in a hospital bed in the other side of the country. This requires recording these musical acts in a consistent, high quality manner with technology that already exists and is waiting to be exploited.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">In the short term for what it’s worth, along with 360-degree experiential channels, you could also repurpose classic television programming and launch a 24/7 channel similar to Twitch’s existing Bob Ross <i style="box-sizing: border-box;">Joy of Painting</i>channel on these social networks. You could repurpose intellectual property that’s not being utilized to bring forgotten favorites to a new generation in 360-degree VR, streaming episodes of the iconic ‘60s pop music sitcom <i style="box-sizing: border-box;">The Monkees</i> on its own Twitch channel, for example. That series honestly lends itself to all the opportunities Twitch provides for home entertainment, so it is only a matter of time before this all happens.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">You could then create a whole online ecosystem around the content, starting by building and growing social media pages for the series about four pop musicians living together in a California beach house. Social media will drive the traffic, e-commerce merchandise sales and custom bitmojis on Twitch in addition to advertising and sponsorship opportunities. Long-term plans could include repeating this plan with other IP and other platforms, and then creating spin offs and sequel content that would be shot with VR in mind from the beginning.</span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: #134f5c; font-size: 18px; font-variant-ligatures: common-ligatures;"></span></span><br />
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;">Most importantly, this technology can and will transform the nature of both entertainment and education. It won’t be long before 360-degree programming will place viewers in the driver’s seat of a flying car or face-to-face with the “Mona Lisa.” All of these experiences will be available to viewers from the comfort of their couch and the convenience of their phone, tablet or other device. The opportunity to be among the first to bring this type of entertainment experience to home viewers is filled with creative possibilities, both for the viewers and the creators.</span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Author: </b></span>Nathan Pettijohn</span></div>
<div _ngcontent-c23="" style="align-items: center; box-sizing: border-box; display: flex; font-family: "Work Sans", sans-serif; font-size: 14px; font-weight: 600; margin: auto 0px; white-space: nowrap;">
</div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;"><b>Article: www.forbes.com</b></span></div>
<div class="p1" style="box-sizing: border-box; font-size: 18px; font-variant-ligatures: common-ligatures; margin-bottom: 1.2rem; margin-top: 1.2rem;">
<span style="background-color: #134f5c; font-family: "arial" , "helvetica" , sans-serif;"><b><a href="https://www.forbes.com/sites/nathanpettijohn/2018/11/26/the-future-of-vr-is-here-lets-start-using-it-properly/#1cac8056609c" target="_blank">LINK</a></b></span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-77481282011418430532019-03-25T09:58:00.002+02:002019-03-25T10:06:32.547+02:00<h2 style="background-color: white; border: 0px; box-sizing: border-box; color: #565656; font-family: "nunito sans", sans-serif; font-stretch: inherit; line-height: 1.3; margin: 25px 0px 15px; padding: 30px 0px 0px; text-align: center; vertical-align: baseline;">
<span style="font-size: large;">Insights into the growth of South African eCommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFPmMeZWwCyu2YjTXaJXogL88Z5fBroNwIMuUYTBGhMQa-9XsfqYzJdrxUVwzQaVK_6U31xU8hyWlZgMztrmqkBuwUzTqIORUO8yMdXLQWTURUE1_S-q01UowvODxhe_VAQPsTGPjciew/s1600/CRS+2019+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFPmMeZWwCyu2YjTXaJXogL88Z5fBroNwIMuUYTBGhMQa-9XsfqYzJdrxUVwzQaVK_6U31xU8hyWlZgMztrmqkBuwUzTqIORUO8yMdXLQWTURUE1_S-q01UowvODxhe_VAQPsTGPjciew/s640/CRS+2019+%25281%2529.png" width="640" /></a></div>
<br />
<br />
<div class="panel-grid panel-no-style" id="pg-16392-16" style="background-color: white; border: 0px; box-sizing: border-box; display: flex; font-stretch: inherit; line-height: inherit; margin: 0px 0px 30px; padding: 0px; vertical-align: baseline;">
<div class="panel-grid-cell panel-grid-cell-mobile-last" id="pgc-16392-16-1" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<div class="so-panel widget widget_sow-image panel-first-child panel-last-child" data-index="16" id="panel-16392-16-1-0" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; zoom: 1;">
<div class="so-widget-sow-image so-widget-sow-image-default-b37b538aacbf" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Economy</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">South Africa is home to 55.91 million people with a total GDP of 294.84 billion USD and is ranked as the 30th richest country, according to the World Bank GDP per capita rankings. South Africa's GDP per capita is currently 4,826 USD and expected to reach 5,352 USD by 2021.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Digital User Insights</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">There are currently 18.43 million eCommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million eCommerce users will spend an average of 189.47 USD online.</span></div>
<div style="text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga5ZpOZ36mT_8xnO2fRcATMBRClcUoTOKaFAOec2gnweAC1cppmjTLOAobcVlTd9oYmnhYrjZ9CUak9hXf2vcj1wNsMarPK0u4q8S3x4zfH54VtkaOVXWxDVxwKM_cYMC21UchRIKMEMI/s1600/South-Africa-online-1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga5ZpOZ36mT_8xnO2fRcATMBRClcUoTOKaFAOec2gnweAC1cppmjTLOAobcVlTd9oYmnhYrjZ9CUak9hXf2vcj1wNsMarPK0u4q8S3x4zfH54VtkaOVXWxDVxwKM_cYMC21UchRIKMEMI/s640/South-Africa-online-1.png" width="640" /></a><span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">7% of South African shoppers spend less than 30 minutes online, compared to 12% who spend up to an hour, 22% who spend 1 to 2 hours, 18% who spend 2 to 3 hours, and 42% who spend 3+ hours online. </span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEcKjf1eKI9YgDducGTd6VgFqc4Jhd19uL3GRUhyJdHP3hhaqe3Ay7ErkxMOul4rhXjnhVCdwJExxhhtJu9pGrQRpiQmY3-ZEG-u4PsM4kSNM6tpwnIY5mI_Am2Fbn6KvwYaUWNesqlh4/s1600/South-Africa-usage.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEcKjf1eKI9YgDducGTd6VgFqc4Jhd19uL3GRUhyJdHP3hhaqe3Ay7ErkxMOul4rhXjnhVCdwJExxhhtJu9pGrQRpiQmY3-ZEG-u4PsM4kSNM6tpwnIY5mI_Am2Fbn6KvwYaUWNesqlh4/s640/South-Africa-usage.png" width="640" /></a></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Product Categories</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Total South African eCommerce revenue across all product categories is 2.69 billion USD, and is expected to grow to 4.7 billion USD by 2021. Electronics & Media is currently the leading product category in South Africa, accounting for 964.2 million USD market share, followed by Furniture & Appliances, which generates 553.7 million USD in sales.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">By 2021, Electronics & Media will still be the most purchased online category, with an estimated value of 1.38 billion USD, and second favorite, Furniture & Appliances, will have an expected worth of 1.07 billion USD.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbKp7sObbXGdcShQ9YBFc6DpNQUw3AYVuEw0yEZKrfGLvxM6o-FBKkG97mVb-3ZcnNwlOCPcYnqwD5uJ1XX5W-j6Yv2qYPvudB2OcEBtUaRuQzTaPW1onT4x78k6BKzCqB1kUcAYBB2YQ/s1600/South-Africa-Revenue-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbKp7sObbXGdcShQ9YBFc6DpNQUw3AYVuEw0yEZKrfGLvxM6o-FBKkG97mVb-3ZcnNwlOCPcYnqwD5uJ1XX5W-j6Yv2qYPvudB2OcEBtUaRuQzTaPW1onT4x78k6BKzCqB1kUcAYBB2YQ/s640/South-Africa-Revenue-2.png" width="640" /></a></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></h3>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Logistics</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">In 2016, South Africa was ranked 20th in the World Bank Logistics ranking.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Preferred Online Payments</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">54% of South African online shoppers like to pay cash on delivery, and 52% also like to pay with debit card.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-S8dUw6tKUmd0PUYPXPixZIAhl04P_P7xifjvQiPSJl63Sh5umbkmdtfoWmv7RI70qDL9uomeFEQ7HlH27xXyP_IUL3UaJiHD-lemRiFZVTC7Hn3cJNBDMuA0OKM3p1u31oQ0pe3lB2U/s1600/South-Africa-payments.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-S8dUw6tKUmd0PUYPXPixZIAhl04P_P7xifjvQiPSJl63Sh5umbkmdtfoWmv7RI70qDL9uomeFEQ7HlH27xXyP_IUL3UaJiHD-lemRiFZVTC7Hn3cJNBDMuA0OKM3p1u31oQ0pe3lB2U/s640/South-Africa-payments.png" width="640" /></a></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Where does South Africa buy from?</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">China supplies South Africa with 15.5 billion USD in imports – ranging from gold to cars. South Africa's other key import partners are Germany (7.03 billion USD), the US (5.47 billion USD), Nigeria (4.58 billion USD) and India (4.18 billion USD).</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmRvSGlym-OXO78DKiE5joozB3GP0c8iF-doLKPjNvYtfA5M_M5mVGMITcKgOC5EM9A7-nlsxbAauuDZcuejpo_C-0AmKElHZ0NlsqnubF5ShvtoBRTlUatG_JDh5Fqu_gqVo4TKC8sy0/s1600/South-Africa-imports.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmRvSGlym-OXO78DKiE5joozB3GP0c8iF-doLKPjNvYtfA5M_M5mVGMITcKgOC5EM9A7-nlsxbAauuDZcuejpo_C-0AmKElHZ0NlsqnubF5ShvtoBRTlUatG_JDh5Fqu_gqVo4TKC8sy0/s640/South-Africa-imports.png" width="640" /></a></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Internet and Device Usage</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Internet penetration in South Africa is currently 51.9%, and should reach 59.5% by 2021. Smartphone penetration is a lot less (28.6%), but is projected to grow to 37.2% in the next four years.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">60% of online shoppers in South Africa buy via desktop, and 55% and 38% often shop via mobile and tablet respectively.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLMyMJ7826cB_u9ImcGi9x8QTmbxdnrThZtw7LOLrFdZN-0jOtcqn2esH_n9Va2rJv5SKrFueva3_ss6fvdZDBqPjvxvlfLqCR4NpLHs1miULyKIILzNzyAw_taYtmwBhLjyVeKn9WCk/s1600/South-Africa-devices.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLMyMJ7826cB_u9ImcGi9x8QTmbxdnrThZtw7LOLrFdZN-0jOtcqn2esH_n9Va2rJv5SKrFueva3_ss6fvdZDBqPjvxvlfLqCR4NpLHs1miULyKIILzNzyAw_taYtmwBhLjyVeKn9WCk/s640/South-Africa-devices.png" width="640" /></a></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></h3>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Marketing</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">In 2015, digital advertising spend in South Africa was estimated to be 284.82 million USD. That same year, 1.22 billion USD was spent on South African television and video advertising.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNC_kYf_OixeWBV5KM7CxbNyxIZR3ihVhC4fk-AzCx4pxzFexihgysfCDLOVYLcO2gFZe-nwvI2tbAyT7c3Nlomngbf7cVUSxQnVTSzJNPUxJ3gHNEU-U6jCXkg4o1yu2Dw-LooVLh7Q/s1600/South-Africa-ad-spend.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNC_kYf_OixeWBV5KM7CxbNyxIZR3ihVhC4fk-AzCx4pxzFexihgysfCDLOVYLcO2gFZe-nwvI2tbAyT7c3Nlomngbf7cVUSxQnVTSzJNPUxJ3gHNEU-U6jCXkg4o1yu2Dw-LooVLh7Q/s640/South-Africa-ad-spend.png" width="640" /></a></div>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></h3>
<h3 style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">Social Media</span></h3>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;">12 million people in South Africa are active monthly social network users, thanks to Facebook, YouTube, WhatsApp and Messenger, which are the leading social networks.</span></div>
<div style="text-align: left;">
<span style="color: #4a4a49; font-family: "nunito sans" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu9IYvjlraKK8RT958mp9lBZt3XLvhu_GOUFb0RoXapbl0H2jQrV7p3sG2esXo5FmlwhHwHItcGuFtGqoZYS2huMpzXvxwOJGbpJpnV0yUPTE-qL8KfhSg5x_wnOaWn2KN8bEff_1rD9E/s1600/South-Africa-social.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu9IYvjlraKK8RT958mp9lBZt3XLvhu_GOUFb0RoXapbl0H2jQrV7p3sG2esXo5FmlwhHwHItcGuFtGqoZYS2huMpzXvxwOJGbpJpnV0yUPTE-qL8KfhSg5x_wnOaWn2KN8bEff_1rD9E/s640/South-Africa-social.png" width="640" /></a></div>
<div style="text-align: left;">
<br /></div>
<div style="color: #4a4a49; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">
<br /></div>
</div>
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; color: #4a4a49; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<b>ARTICLE:</b></div>
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; color: #4a4a49; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<b><br /></b></div>
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; color: #4a4a49; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<b>Article published on www.eshopworld.com</b></div>
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; color: #4a4a49; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<b><br /></b></div>
<div class="sow-image-container" style="border: 0px; box-sizing: border-box; color: #4a4a49; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<b><a href="http://bit.ly/2Czm4vG" target="_blank">LINK</a></b></div>
</div>
</div>
</div>
</div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-48746020174850354562019-03-20T12:42:00.000+02:002019-03-20T12:44:16.100+02:00<h2 style="clear: both; text-align: center;">
<b>The VR MARKET FORECAST</b></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9QzJgloraIQUe8k_KpSKrjWjnBW_Rxvn3Rzd-FuZpnyUsd_-vVqZQ2HLQ_1qFZ7yx5Hs9J7ZaAMVNZwttExv0SGak8GJgwQ03dmt8GBwTmZGpRCIGglwEeh9EQWduZ6f4Fd2wDUtLsLw/s1600/CRS+2019.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9QzJgloraIQUe8k_KpSKrjWjnBW_Rxvn3Rzd-FuZpnyUsd_-vVqZQ2HLQ_1qFZ7yx5Hs9J7ZaAMVNZwttExv0SGak8GJgwQ03dmt8GBwTmZGpRCIGglwEeh9EQWduZ6f4Fd2wDUtLsLw/s640/CRS+2019.png" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
The virtual reality market is expected to grow from USD 7.9 billion in 2018 to USD 44.7 billion by 2024, at a CAGR of 33.47% during the forecast period. The penetration of HMDs in the gaming and entertainment sector, huge investments in VR market, advancement of technology and growing digitization, and availability of affordable VR devices are the major factors fueling the growth of the overall market.</div>
<div align="center" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px; text-align: center !important;">
<img alt="Virtual Reality Market" src="https://www.marketsandmarkets.com/Images/virtual-reality-market6.jpg" style="border: 0px; box-sizing: border-box; vertical-align: middle;" /></div>
<h3 style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Bold"; font-size: 16px; font-weight: 500; line-height: 1.1; margin-bottom: 10px; margin-top: 20px;">
Gesture-tracking devices to grow at highest CAGR during forecast period.</h3>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
Gesture-tracking devices are used as input devices for VR systems. These tracking devices track the user’s movements and enable the user to interact with the virtual environment. Gesture-tracking devices include data gloves, treadmills, and controllers to facilitate gesture and action tracking in VR applications. The use of gesture-tracking devices in gaming and entertainment and healthcare applications will play a crucial role to boost their growth in the VR market.</div>
<h3 style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Bold"; font-size: 16px; font-weight: 500; line-height: 1.1; margin-bottom: 10px; margin-top: 20px;">
Retail and ecommerce applications to have significant share in virtual reality market</h3>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
In the retail sector, virtual reality technology is used in virtual fashion stores for designing virtual avatars for the selection of clothes or accessories, fashion shows, and so on. Virtual environments are used in many applications of marketing as they are helpful in demonstrating and displaying product- and business-related information and creating awareness among potential buyers. Virtual reality can show a 360° view of a product or device (online or at the point of business), by which a potential customer gets a better insight. In online shopping, items such as apparels, jewelry, spectacle frames, and others can be viewed closely by zooming in and out. On a few websites, a user can even virtually try the outfit. Increased use of VR technology will help drive the retail and ecommerce VR market.</div>
<div align="center" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px; text-align: center !important;">
<img alt="Virtual Reality Market" src="https://www.marketsandmarkets.com/Images/virtual-reality-market7.jpg" style="border: 0px; box-sizing: border-box; vertical-align: middle;" /></div>
<h3 style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Bold"; font-size: 16px; font-weight: 500; line-height: 1.1; margin-bottom: 10px; margin-top: 20px;">
North America to account for significant share in virtual reality market during forecast period</h3>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
North America, being a developed and technologically advanced region, is likely to be one of the key contributors to the overall virtual reality market growth during the forecast period. North America, being technologically advanced and developed, is a leading market for cutting-edge technologies that are used in display devices. The use of VR in various applications, especially in consumer electronics, is helping the growth of the VR market. Applications such as aerospace & defense, healthcare, consumer, and commercial are utilizing VR technologies for further advancements. The US has many global players featuring VR products and solutions. This helps North America stand out as one of the major regions in the global VR market.</div>
<h2 style="background-color: white; box-sizing: border-box; color: #0099cc; font-family: "HelveticaLTStd Bold"; font-size: 16px; font-weight: 500; line-height: 1.1; margin-bottom: 10px; margin-top: 20px;">
Key Market Players</h2>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
Sony (Japan), Samsung Electronics (South Korea), Google (US), Microsoft (US), HTC (Taiwan), Oculus (US), Eon Reality (US), Vuzix (US), CyberGlove Systems (US), and Leap Motion (US) are among the few key companies in the virtual reality market.</div>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
Sony Corporation primarily focuses on premium pricing strategy for all its products in all business segments. In contrast, the pricing of VR PlayStation headset is set to hundreds of dollars lesser than its counterparts. The late entry of Sony with less pricing in the VR market depicts their growth aspects in the VR market. The company would bank on the economies of scale to grow in the VR market to compete with the established headset makers in the VR market. The company currently leads the VR market space with the highest number of shipments with respect to its PlayStation VR headset.</div>
<div align="justify" style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px;">
Sony Corporation was among the late entrants in the virtual reality market. The company after the launch of VR devices, VR PlayStation, adopted the strategy of low-pricing as compared with its competitors. The VR device of the company is positioned well so as to be affordable at a low price and is best suited to the consumer applications such as gaming and entertainment. The increased demand for VR HMDs in these sectors will play a crucial role in the growth of the company’s business. The aggressive low-pricing strategy, unlike its premium pricing strategy for other products, with advanced features has helped the company to be one of the major players in the virtual reality market.</div>
<h2 style="background-color: white; box-sizing: border-box; color: #0099cc; font-family: "HelveticaLTStd Bold"; font-size: 16px; font-weight: 500; line-height: 1.1; margin-bottom: 10px; margin-top: 20px;">
Recent Developments</h2>
<ul style="background-color: white; box-sizing: border-box; color: #153043; font-family: "HelveticaLTStd Roman"; font-size: 16px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;">In January 2018, Oculus made an announcement of its new standalone VR headset in collaboration with Xiaomi and Qualcomm. This headset is mainly targeted for the Chinese market and will have reduced pricing than Rift.</li>
<li style="box-sizing: border-box;">In November 2017, Microsoft expanded the availability of HoloLens to 29 new European markets. With this expansion, HoloLens is likely to be available in 39 markets in the near future, thereby helping the company to further strengthen its footprint in Europe.</li>
<li style="box-sizing: border-box;">In October 2017, Sony announced to launch its improved version of PlayStation VR headset. The new headset-CUH-ZVR2-comes with streamlined cables, overall a slimmer build, and integrated stereo headphones.</li>
</ul>
<div>
<br /></div>
<div>
<span style="color: #153043; font-family: "helveticaltstd roman";"><b>ARTICLE</b>: From www.marketsandMarkets.com</span></div>
<div>
<span style="color: #153043; font-family: "helveticaltstd roman";"><b><a href="https://www.marketsandmarkets.com/Market-Reports/reality-applications-market-458.html?gclid=CjwKCAjwycfkBRAFEiwAnLX5IRLhSvraKXrP1L-sEBRqkHNZBW39aLskc9JIw9wV6NlnM2NyKxgJ3RoCIz4QAvD_BwE" target="_blank">LINK</a></b></span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-59302771571050856702019-03-18T18:15:00.001+02:002019-03-20T12:43:30.233+02:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJG4hhz22UaRq46L0LV19yOrB1vTHfYzJL1Grm54VdBg8o5B3U6gv7LhJ6nFXY32Sz78p0YEtKKvCkFy2CxaZb4qN4cuOP7PBhFweHgtuwle-KRwQKvVxAMvZfs7u6oGjU91UIN2gGbco/s1600/CRS+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJG4hhz22UaRq46L0LV19yOrB1vTHfYzJL1Grm54VdBg8o5B3U6gv7LhJ6nFXY32Sz78p0YEtKKvCkFy2CxaZb4qN4cuOP7PBhFweHgtuwle-KRwQKvVxAMvZfs7u6oGjU91UIN2gGbco/s640/CRS+%25281%2529.png" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<h3 class="widget-title" style="background-color: white; color: #333333; font-family: "Noto Sans", Arial, sans-serif; font-size: 1.4em; line-height: 1em; margin: 0px 0px 10px; text-align: center; text-rendering: optimizelegibility;">
The market, drivers, key players, and opportunities in a rising segment of e-commerce.</h3>
<div>
<br /></div>
<div class="siteorigin-widget-tinymce textwidget" style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
Online grocery growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption. Meanwhile, one type of product that's popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.</div>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
Grocers are rushing to take advantage of this potential, resulting in a highly competitive market. Both established grocery players and newcomers to the space are expanding their curbside pickup and delivery offerings — the two basic components of online grocery — in an attempt to grab market share. They're each employing different strategies to find success: Amazon is leaning on its e-commerce and fulfillment capabilities to offer a variety of online grocery services, for example, while Walmart is using its strong brick-and-mortar footprint to its advantage. Still, others, like Kroger and Aldi, are working with third parties such as Instacart to provide their services.</div>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
While companies like Instacart exist that offer online grocery services for other grocers, we focus specifically on companies that sell their own products. Finally, we examine different strategies companies can use to optimize the profitability of their online grocery offerings.</div>
<ul style="list-style-position: inside; margin: 0px 0px 10px 2.9em; padding: 0px;">
<li style="line-height: 1.8em; list-style: none;">Online grocery currently comprises a small portion of grocery overall but is on a rapid rise. Adoption is still fairly low, with about 10% of US consumers saying that they regularly shop online for groceries, according to NPD.</li>
<li style="line-height: 1.8em; list-style: none;">However, the value of the US online grocery market has grown from $12 billion in 2016 to $26 billion in 2018 and it has plenty of room to grow, given that the size of the overall grocery market was $632 billion in 2018 according to IBISWorld.</li>
<li style="line-height: 1.8em; list-style: none;">Both established grocers like Walmart and Kroger and players new to the space like Amazon are rushing to improve their curbside pickup and delivery options and all of them are employing differing strategies suited to their size and strengths.</li>
</ul>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
Regardless of grocers' individual strategies, they will all need to find a way to run their online grocery offerings in a profitable way and to address consumers' barriers to adoption.</div>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
<br /></div>
<h3 style="color: inherit; font-size: 24.5px; font-weight: 400; line-height: 40px; margin: 10px 0px 15px; text-rendering: optimizelegibility;">
FULL REPORT AVAILABLE ON THE FOLLOWING LINK:</h3>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
<strong><em><a href="https://www.businessinsider.com/the-online-grocery-report-2019-1?IR=T" target="_blank">The Online Grocery Report</a></em></strong></div>
<div style="font-size: 1.1em; line-height: 1.5em; margin-bottom: 10px;">
<b>For more information on how to enter this sector please contact us on <a href="mailto:info@cyberreadystore.co.za">info@cyberreadystore.co.za</a></b></div>
</div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-63054168353254983002019-01-21T13:06:00.001+02:002019-01-21T13:06:11.243+02:00Influencers<div class="articlebody" style="background-color: white; box-sizing: border-box; color: #231f20; font-family: "Proxima Nova", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ7zWWtou4xsGiO1KMP1TcYJ2VhWi_U6IdHBYlY_YB0AtC1_QaT2LEEvt7G1gQranFkWVhJTm2Rdhunithzbi4f1_Z4YH36mGOPk_pMnAiGmezS3qghrmKWXyms6nRcEHsTbT2mJNRWE4/s1600/CRS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ7zWWtou4xsGiO1KMP1TcYJ2VhWi_U6IdHBYlY_YB0AtC1_QaT2LEEvt7G1gQranFkWVhJTm2Rdhunithzbi4f1_Z4YH36mGOPk_pMnAiGmezS3qghrmKWXyms6nRcEHsTbT2mJNRWE4/s640/CRS.png" width="640" /></a></div>
<div style="box-sizing: border-box; font-weight: bold; line-height: 24px; margin-bottom: 1rem;">
<br /></div>
<div style="box-sizing: border-box; font-weight: bold; line-height: 24px; margin-bottom: 1rem;">
Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
These micro-influencers make up the majority of the influencer marketing community. Unlike celebrities or high-profile influencers, these "average" social media users have a down-to-earth demeanor that makes them relatable. They are regular people with regular social media accounts who are authentically driven to share their passions; in doing so, they have an incredible endorsement power that speeds up the process of building brand trust among consumers.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
To get to know them a little bit better and to shed light on their beliefs and preferences surrounding content creation, social media use, and sponsored brand collaborations, we at SocialPubli conducted a <a href="http://news.socialpubli.com/micro-influencer-study/" style="background-color: transparent; box-sizing: border-box; color: #00549a;" target="_blank">global survey with 1,000 vetted micro-influencers</a> registered on our platform. Here's what we found.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
<span style="box-sizing: border-box; font-weight: bolder;">1. They are in it for the long haul</span></div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
Although, at the moment, 62% of respondents receive less than 10% of their annual income from their work as influencers, more than half (52%) of micro-influencers said their professional goal is to become full-time content creators, signaling that there's a clear movement toward professionalization.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
Considering that 77% of them publish content on social media daily, it is fair to say micro-influencers are committed and personally invested in their work. For many of them, especially those who have full-time jobs, being influencers is a passion project that allows them to express themselves and connect to a wider community of people with similar interests—to create what some call their online tribe.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
That they see influencer marketing as a viable career option means brands should seriously consider long-term partnerships with those who are the best fit for them: An ongoing relationship with multiple micro-influencers will yield higher returns than a one-time endorsement from a celebrity or macro-influencer.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 1rem;">
For your influencer marketing program to be successful you should employ a three-tiered pyramid approach: Micro-influencers should make up the majority of your influencers, followed by mid-tier and macro-influencers. Such a strategic mix allows you to tap micro-influencers to generate word-of-mouth at scale among hyper-targeted audiences, but also harness those influencers with larger followings to drive reach and exposure.</div>
<div>
Article published:</div>
<div>
<a href="https://www.marketingprofs.com/articles/2019/40460/five-things-micro-influencers-want-brands-to-understand-in-2019?adref=nlt011719" target="_blank">LINK</a></div>
</div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-46454789868992134532018-11-20T10:59:00.000+02:002018-11-20T10:59:02.665+02:00Is it difficult to start an online business?<h2 style="text-align: center;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">My response to a question on Quora.</span></span></h2>
<div>
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGf29iMmNbzRduPt7gBD7LyTCP5aPmaVBqs1-9ezbbTpga8V0E-lA-OqClRc62fOMNFhDNblB9D1z7ZMuAmwNPUROeKm0s3Z1Ag_Jlqo_Ir30ODbr9-zQxs4lk5T43MMgDyvaEv6IeMXI/s1600/calculator-178127__340.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="340" data-original-width="510" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGf29iMmNbzRduPt7gBD7LyTCP5aPmaVBqs1-9ezbbTpga8V0E-lA-OqClRc62fOMNFhDNblB9D1z7ZMuAmwNPUROeKm0s3Z1Ag_Jlqo_Ir30ODbr9-zQxs4lk5T43MMgDyvaEv6IeMXI/s640/calculator-178127__340.jpg" width="640" /></a></div>
<br />
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">I suspect the answer to this question will depend on the person who wants to start the business. It is easy to obtain an online business. There are many companies that would provide you with a readymade business. If you want to attempt to build your own store, this should also not be too hard for somebody of an average level of computer literacy. <o:p></o:p></span></span><br />
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;"><br /></span></span>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">The difficulty lies in running your online business. There are many aspects related to this which include marketing, SEO, your daily administration, financials and more. Just thinking of the vastness involved in social media marketing might be enough to leave people at a lost. You have to understand how different social media platforms work, each with their own strengths and functionality, how to create posts that will engage people, creating sales funnels, email campaigns, newsletters etc.<o:p></o:p></span></span></div>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;"><br /></span></span></div>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">Then we have not even started to zoom in on other aspects related to online businesses like SEO, analytics etc.<o:p></o:p></span></span></div>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;"><br /></span></span></div>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">So to conclude, I say again, it is more about the person. Some will have a natural feel for this world, others sadly not. This is not a bad thing. Everybody can’t be a pilot. Luckily for those that really want to pursue this dream, you will find many people out there that would gladly take over many of these key aspects for you.<o:p></o:p></span></span></div>
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;"><br /></span></span></div>
<br />
<div style="-webkit-text-size-adjust: auto;">
<span style="font-family: "-webkit-standard",serif;"><span style="color: #f3f3f3;">Getting an online business is an easy part, turning it into a successful business is a different matter. </span><o:p></o:p></span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-91009928334876790342018-11-19T13:00:00.002+02:002018-11-19T13:01:34.695+02:00How To Write A Drop Shipping Business Plan?<h2 style="clear: both; text-align: center;">
Some Guidance on writing a Business Plan</h2>
<div>
I found the following article which I think is a good starting place to understand a little more about the importance of writing a business plan.</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibm0sQlZrAxEDj6rnA79nVQyYOVtExQHgg2uQeJd3Coazn-mt6gN-IUI3tMj-bl15XpbQzX2_wR_1Fnhe6H4AmzB_okg6qJfsQwImoe5fwTj3hBkucKWWzEEb6vhyphenhyphenMXfYyMYCAQq-P5CY/s1600/bus.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibm0sQlZrAxEDj6rnA79nVQyYOVtExQHgg2uQeJd3Coazn-mt6gN-IUI3tMj-bl15XpbQzX2_wR_1Fnhe6H4AmzB_okg6qJfsQwImoe5fwTj3hBkucKWWzEEb6vhyphenhyphenMXfYyMYCAQq-P5CY/s640/bus.png" width="640" /></a></div>
<br />
Every newcomer needs a drop shipping business plan. In a way, it is your roadmap to success: here, you set your goals and decide how to reach them. Our today’s article will explain how to make a solid business plan and stick to it throughout your journey!<br />
<br />
If you’re just starting out, you need to draw up a plan you could keep to. Traditionally, writing a business plan is considered something useless, extra or something that is not needed because it is completely divorced from reality.<br />
<br />
However, planning is a prerequisite for success. It allows you to find the holes in your thinking and therefore save lots of money.<br />
<br />
<h3>
What is a business plan?</h3>
A business plan is a roadmap for your business that describes in detail what steps you have to take in order to achieve your business goals. Its main purpose is to help entrepreneurs form a full picture of their business performance and analyze the potential advantages and disadvantages of making certain decisions.<br />
<br />
A business plan is not something you create once and then keep it in your bottom drawer. You should regularly update it because your business is growing and the market conditions are changing.<br />
The length of the business plan varies greatly from business to business. As a rule, most business plans cover the first years of the company life and fit into a 10 or 20-page document.<br />
<br />
<h3>
Why do you need a drop shipping business plan?</h3>
<br />
Developing a business plan takes much time and energy, but it is worth it.<br />
<br />
First, it allows you to set direction and priorities. Let’s say, you have already created a drop shipping store and even made some sales. What’s next? What will you focus on? Will you start promoting your store on Facebook or on Instagram? Why? Why not? <br />
<br />
I guess, without a clear strategy, it will be difficult to answer all these questions. Having a business plan allows you to see a complete picture of your business and chart a strategic course for future growth.<br />
<br />
Secondly, it helps you identify potential pitfalls in your business and avoid a lot of mistakes most ecommerce entrepreneurs make.<br />
<br />
Lastly, it lets you save your money and energy. If you have a plan, it will be easy to ignore unnecessary things that hinder your business development.<br />
<br />
<h3>
How to write a drop shipping business plan?</h3>
<br />
When writing a business plan for your drop shipping business, you have 2 options: create a traditional business plan or focus on a lean startup format.<br />
The traditional business plan is very detailed and time-consuming. It is about 30 to 40 pages in length and describes every detail that can contribute to the business success. This type of business plans is a must for people who are going to attract investors or get money from different financial institutions such as banks.<br />
<br />
The lean startup plan, in turn, requires less time and contains the key elements only. This one is perfect for self-employed entrepreneurs who are just starting out or who have no previous experience in writing any business plans. As for drop shipping, we recommend you to use the lean planning because of its simplicity and convenience. In addition, you can easily and quickly adapt and change it as you want.<br />
<h3>
Key components of an effective drop shipping business plan</h3>
<br />
The elements of a good business plan can vary from business to business. However, there are some mandatory parts for any ecommerce business. Let’s look at them<br />
.<br />
<b>#1 Identity</b><br />
<br />
To start with, you should clearly understand who you are, what you do and who you do it for. As you create a lean startup business plan, it’s enough to write some words about your shop, your audience and the products you’re going to dropship.<br />
<br />
If you have some difficulties, imagine that you need to answer the question “What do you do?” briefly and plainly.<br />
<br />
For example: “I run a drop shipping store called SuperEduToys that offers high-quality educational toys for children aged 3-10”.<br />
<br />
<b>#2 Problems and solutions</b><br />
<br />
List here the most important problems that will be solved with your offer. In other words, write why your products will be popular with your customers and what aspects will stimulate them to buy from you.<br />
<br />
For example: “The average toys don’t help kids develop their skills. Educational toys allow them to improve the fundamental abilities such as critical thinking or problem solving”.<br />
<br />
<b>#3 Customers</b><br />
<b><br /></b> Research your target audience and describe your potential customers. Try to find the answers to the following questions:<br />
– Who are they?<br />
– Where do they live?<br />
– What is their income level?<br />
<br />
Of course, this list can include much more questions, but try to concentrate only on the most important things that really affect your drop shipping business.<br />
<br />
For example: “The target audience is adults from middle-income countries who wish to buy high quality educational toys for their children or grandchildren”.<br />
<br />
<b>#4 Competitors</b><br />
<b><br /></b> Make a short list of your top competitors, try to determine their strengths and weaknesses and write a few sentences about why you are better than they are. As in the previous example, take care only to write down what’s important.<br />
For example: “Company A offers a wide range of products, but they are very expensive. My price is much lower”.<br />
<br />
<b>#5 Channels</b><br />
<b><br /></b> Describe how you will reach your potential customers. What channels will you use to attract your website visitors?<br />
<br />
If you have some problems in making this list, feel free to read our articles where we describe the most efficient ways to attract new customers.<br />
<br />
For example: “The main channels to reach my customers are Facebook, Google ads and YouTube videos”.<br />
<br />
<b>#6 Revenue Streams</b><br />
<b><br /></b> Describe how your company will actually make money. Will you make a profit only by selling product online, or will you also focus on the revenue streams such as affiliate programs or Google advertising?<br />
<br />
You can start with a couple of the most effective revenue streams and add some after a while.<br />
For example: “The main revenue streams: drop shipping store, YouTube Ads. Additional sources: Google Ads”.<br />
<br />
<b>#7 Expenses</b><br />
<b><br /></b> Try to think of every potential cost and write about how much money you’re ready to spend on it. Will you build a WordPress website on your own or will you order a ready custom store? How much money can you afford to spend on your advertising campaign?<br />
<br />
Think about it very carefully!<br />
<br />
<a href="https://alidropship.com/how-to-write-a-drop-shipping-business-plan/?via=17&utm_source=newsletter&utm_medium=email" target="_blank">Original article</a><br />
<br />CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-90127680320268567392018-10-24T14:06:00.000+02:002018-10-24T14:06:01.618+02:00Pros and Cons of Dropshipping<h3 style="box-sizing: border-box; line-height: 60px; margin: 0px; text-align: center;">
<span style="color: lime;">Found this great summary of the Pros and cons of drop shipping<span style="font-family: Muli, sans-serif; font-size: 16px;">. </span></span></h3>
<h3 style="box-sizing: border-box; line-height: 60px; margin: 0px; text-align: center;">
<span style="color: lime; font-family: Muli, sans-serif; font-size: 16px;">Taken from <a href="https://www.3dcart.co.za/dropshipping.html">https://www.3dcart.co.za/dropshipping.html</a></span></h3>
<div class="dropshipping-pros_cons" style="box-sizing: border-box; float: left; padding: 25px; width: 570px;">
<div class="separator" style="clear: both; color: #2a2d32; font-family: Muli, sans-serif; font-size: 16px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF4AYLG6HWogXfJHSrHPMSlMOcO1UqHOIjjubbPkcUXEOwhE6OglwhUlP4BHXFTHZ1-lBkt7lsYGVvf9eMubkCUQ557spPIHiT5s0JlQskU3VixcoIEVJZ0XMYI7bJHhsUVZa7TxtSIV0/s1600/drop+%25281%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF4AYLG6HWogXfJHSrHPMSlMOcO1UqHOIjjubbPkcUXEOwhE6OglwhUlP4BHXFTHZ1-lBkt7lsYGVvf9eMubkCUQ557spPIHiT5s0JlQskU3VixcoIEVJZ0XMYI7bJHhsUVZa7TxtSIV0/s640/drop+%25281%2529.png" width="640" /></a></div>
<div>
<h3>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">Pros of Dropshipping</span></h3>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">Dropshipping sounds like a great choice on the surface. But before you jump into building an online store from a dropshipping business model, it's good to look at its strengths.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Inexpensive to get started</b>: You already know dropshipping’s biggest strength -- a low barrier to entry. (We’re guessing you wouldn’t be here otherwise.) With dropshipping, you spend all of your setup time building relationships and creating a great website. Your ecommerce software and website design, are likely to run up the biggest tabs.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">Buying raw materials to create your own goods or buying products in bulk outright requires a much larger sum of cash in addition to the cost of your ecommerce software and website. There’s no question you need far less money on average to get up and running with an online store built on dropshipping.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Less supply chain hassle</b>: Retail entrepreneurs who manage the bulk of the supply chain -- from storing goods to shipping them -- have to wear dozens of hats to run a successful business. With dropshipping, you cut out expensive and time-consuming tasks like stocking goods, managing your inventory, renting storage space for your products, and packaging and shipping orders.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Easier to grow:</b> Dropshipping gives you the option to start as small as you want and scale up for many of the reasons we already mentioned. You don’t have sink gobs of money into your store to take it the next level. If you’re selling well, you don’t have to worry about putting out more capital to buy more products. You won’t need to build out more infrastructure around inventory or order management, either.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<h3>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">Cons of Dropshipping</span></h3>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">In addition to looking at its strengths, it’s important to know where dropshipping can limit your business. What are some of the knocks against a dropshipping model for your ecommerce business?</span></div>
</div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Lower profit per sale:</b> With a lower barrier to entry comes a different set of financial limitations. Suppliers, wholesalers, and manufacturers who dropship provide shipping and storage services, which means you have to pay a slight premium as compared to bulk wholesale prices. A higher price per product means less wiggle room on your consumer price point.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;">What this ultimately means for your business is you’ll have to sell more products to make the same amount of revenue you would if you bought your inventory outright. Your online store has to be a well-oiled machine, running at full steam all the time.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Less control Businesses aren’t perfect</b>. If you trust a third-party with a core part of your business, you have to relinquish some control. That means embracing and fixing mistakes that aren’t necessarily your fault. Because your dropshipper is invisible, it’s your responsibility to make right on any issue the customer experiences -- even if it isn’t your fault.</span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="color: white; font-family: Arial, Helvetica, sans-serif;"><b>Tougher to differentiate</b>: Suppliers typically partner with more than one online retailer, which means you aren’t the only one selling their products. The more popular the brand, the stiffer the competition. When you’re selling handmade goods, differentiation is much easier. But one of the most difficult parts of succeeding with a dropshipping business model is getting to customers before the competition does.</span></div>
<div style="font-family: Muli, sans-serif; font-size: 16px;">
<br /></div>
</div>
</div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-59592358231068280922018-10-16T15:13:00.001+02:002018-10-16T15:45:03.370+02:00Influencer Kids: Marketing to The New Generation on the Block<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<h2 style="line-height: 33pt; margin: 20.1pt 0cm; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjajY_Pcs1djWrzMTSxUcWyvoO6cEQX2NKyNRxAdpRZU8WDyjz2DiPfaqeuCD_hYGrZQi0P5ozIr6o3kjrXfJtGI_mmo0E1G_CvbxHuTUbDmMe1jwLjW6WV1p_J_juuPrRJhrp3JzpCaYQ/s1600/influencers-3151032__340.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="340" data-original-width="645" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjajY_Pcs1djWrzMTSxUcWyvoO6cEQX2NKyNRxAdpRZU8WDyjz2DiPfaqeuCD_hYGrZQi0P5ozIr6o3kjrXfJtGI_mmo0E1G_CvbxHuTUbDmMe1jwLjW6WV1p_J_juuPrRJhrp3JzpCaYQ/s640/influencers-3151032__340.png" width="640" /></a></h2>
</div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #8a99b3;">by <a href="https://upfluence.com/author/nicolas-kinski"><span style="color: #8a99b3; text-decoration-line: none;">Nicolas Kinski</span></a></span><span style="color: #e24b00;"> | </span><span style="color: #8a99b3;">Posted on <a href="https://upfluence.com/influencer-marketing/influencer-kids-marketing"><span style="color: #8a99b3; text-decoration-line: none;">9 August 2018</span></a></span><span style="color: #e24b00;"> ● </span><span style="color: #8a99b3;">Influencer Marketing</span><span style="color: #e24b00;"> <o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="color: #8a99b3;"><span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div style="line-height: 19.2pt; margin-bottom: 18.0pt; text-align: justify;">
</div>
<h3>
<span style="color: white;">How influencer marketing can be used to reach out to one of the fastest growing consumer groups, Generation Z and Alpha. </span></h3>
<span style="color: white;">For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that is growing at a rapid pace, Generation Z and Alpha.</span><br />
<span style="color: white;"><br />Born with smartphones, tablets, and technology at their fingertips, these young consumers are the ones to watch.</span><br />
<span style="color: white;"><br /></span>
<h3>
<span style="color: white;">A closer look at Generation Z and Alpha</span></h3>
<span style="color: white;">Generation Z, a group of consumers that were born from 1996 onwards and Generation Alpha, born from 2010 onwards, make up the audience that is currently grabbing the attention of marketers everywhere.</span><br />
<span style="color: white;"><br />Technology has always been front and center for these two generations. With 73% of Generation Z having access to subscription video on demand services and over 90% of them owning a smartphone, this younger generation is unlike any other.</span><br />
<span style="color: white;"><br />In today’s day and age, it’s not uncommon to see a toddler operating a smartphone. In fact, 55% of pre-schoolers use tablets on a regular basis and 16% own their own tablet. Children generally only start using smartphones in their teens but today, 41% of pre to early teens already use one.<br />According to a recent study, children between the ages of 5 and 15 now spend at least 15 hours online every week, which is 1 hour and 18 minutes more than they used to but how are they spending their time online exactly?</span><br />
<span style="color: white;"><br />Surprisingly, social media is not at the top of that list. 73% of children between 5 and 15 use YouTube more than any other online platform. Some even indicated that they would rather watch videos and shows on YouTube than watch TV.<br /><br />By 2020, this generation will make up 40% of all consumers, which means that brands really need to start paying attention to what makes them tick.</span><br />
<span style="color: white;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8osudtzVaKTuG96TL0MIN1MQ88JEnXIbfNM-R2pEXlK4BI6GmQZi805jEmVSOIX8eeriOQQQi2wLIDqgbRyqmXcfNLU0rjM3iJeB63Cqfu3QQoZGA65mcTOhai5BpphsF2TTZAFcqAqQ/s1600/influencer.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" data-original-height="1100" data-original-width="1200" height="586" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8osudtzVaKTuG96TL0MIN1MQ88JEnXIbfNM-R2pEXlK4BI6GmQZi805jEmVSOIX8eeriOQQQi2wLIDqgbRyqmXcfNLU0rjM3iJeB63Cqfu3QQoZGA65mcTOhai5BpphsF2TTZAFcqAqQ/s640/influencer.png" width="640" /></span></a></div>
<span style="color: white;"><br /></span>
<h3>
<span style="color: white;">Reaching out to Generation Z and Alpha</span></h3>
<span style="color: white;">While this generation might be made up of youngsters, they already represent a buying power of $44 billion and influence an additional $600 billion of family-related spending, numbers marketers simply can’t ignore.<br />When it comes to reaching out to these consumers, one thing that marketers definitely shouldn’t do is lump them in with Millennials. The way that this young generation uses technology and perceives marketing is quite different to older generations, something that marketers will need to start exploring and understanding if they want their brands to have any impact in the future.<br />So what do marketers need to know about Generation Z and Alpha?<br /><b>• Forget traditional advertising. </b></span><br />
<span style="color: white;">This generation does not respond to advertising in the same way that older generations do. The use of ad blockers is almost a given, which means that marketers need to think of more creative, impactful ways to not only reach this audience but grab their attention too.<br />•<b> They’re all for community. </b></span><br />
<span style="color: white;">Their peers are important to them and they care about what others have to say. All of their most important conversations happen online and they’re much more likely to respond to brands that are more humanized.<br />• <b>Optimized browsing is their thing.</b> </span><br />
<span style="color: white;">These young online users are used to having to sift through mountains of online content all the time, so while it might seem that this generation has a really short attention span, they’ve really just learned how to assess and recognize the content they really want to consume in a short amount of time.</span><br />
<span style="color: white;"><br /></span>
<h3>
<span style="color: white;">How influencer marketing can be used to reach a younger generation</span></h3>
<span style="color: white;">Over 40% of Generation Zs say that they’re easily influenced by others and have a tendency to follow celebrities and other local influencers on social media. 57% also said that they’ve watched at least one Vlog in the last month, once again reiterating the importance of video channels such as YouTube</span><br />
<span style="color: white;">.<br />A survey by GlobalWebIndex also showed how this generation generally finds out about new brands, products, and services.</span><br />
<span style="color: white;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx9ux2vM7vE_35ea_f0954weZ0F4OM4uKQHSNx0xt8dbzHe1k3zQfg8i1uhf-wpzwRICD2V1bx3H9zkOcOV_Y39bAtPC8NZC2Fzv0ij3siFDrUS1EkygszKIly7cBVFi_tyxfTwMbcPrE/s1600/in2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" data-original-height="947" data-original-width="1200" height="504" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx9ux2vM7vE_35ea_f0954weZ0F4OM4uKQHSNx0xt8dbzHe1k3zQfg8i1uhf-wpzwRICD2V1bx3H9zkOcOV_Y39bAtPC8NZC2Fzv0ij3siFDrUS1EkygszKIly7cBVFi_tyxfTwMbcPrE/s640/in2.png" width="640" /></span></a></div>
<span style="color: white;"><br /><br />Overall it’s clear that an influencer marketing strategy is going to be critical for all marketers who are looking to reach this young group of consumers now and in the future.</span><br />
<span style="color: white;"><br />If Generations Z and Alpha are going to be or already are a key target audience for your brand, below are a few influencer marketing tips that will help you develop a more effective strategy:</span><br />
<span style="color: white;"><br />1.<b>Think storytelling</b>. </span><br />
<span style="color: white;">Younger internet users want to immerse themselves in a story or experience, which is why it’s important to take a storytelling approach to marketing. You can do this by focusing on platforms such as Snapchat, YouTube, and Instagram, all of which offer immediate gratification and creative ways to tell a story. Online influencers, especially those who are popular amongst younger users, are already very prominent on these platforms, making it that much easier to reach this audience through influencer marketing.<br /><b>2. Celebs aren’t always the answer</b>. </span><br />
<span style="color: white;">Far too many brands have taken the celebrity influencer route and while using celebrities to promote your brand can still work, the younger generations would prefer to hear from lesser-known influencers, many of whom they’re already following. These local, low-key influencers are considered more trustworthy and genuine, which in turn will make your brand seem more trustworthy if you’re partnering with them in the right way. Over 60% of Gen Z has said that they would prefer to see social media influencers in ads instead of celebs because these are the people they can relate to; they’re far more realistic. You only have to do some research around specific themes such as fitness or beauty to come across online influencers who are stars in their own right.<br /><b>3. Give your influencers enough freedom. </b></span><br />
<span style="color: white;">When paying an influencer to assist with content marketing, most brands want to stay in complete control of every aspect of the campaign but this can sometimes lead to unfavorable results. If you want to portray your brand as trustworthy, you need to give your influencers enough freedom to be creative and add their own unique touch to the content that you’re producing. When brands try to exert too much control over the content process, it comes across in the final product. You may even find that many influencers will turn down brands who want to dictate every line or graphic so it’s important to allow for as much creative freedom as possible while still sticking to your brand values and voice.<br /><b>4. Be in it for the long haul</b>. </span><br />
<span style="color: white;">If you really want your influencer marketing campaigns to have an impact, partner with one or two influencers on a long-term basis. This way, more consumers will start keeping your brand top of mind every time they watch a video from their favorite vlogger or comment on an influencer’s Instagram story.</span><br />
<span style="color: white;"><br />As you develop your content and influencer marketing strategy, keep in mind that these young consumers take note of brands they can relate to, brands that care about a cause and brands that take the time to offer them valuable and entertaining content on a regular basis.</span><br />
<br />
<div>
<br />
<div style="text-align: justify;">
<br /></div>
</div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-6266581288897422262018-10-07T14:06:00.000+02:002018-10-07T14:06:10.195+02:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0mlQY6gXSdNtUc4MwB62Kq-8AkQybCI3WdfMuiab9qBQKO3I37VliskKY8lWKuNkIomDnoDV0qJ5pNpLkE-8HrngwD3P4DtVo_QLpoSRt1hJEP2dn5_8TcfcFk1WNENVoV26ipD2qFsI/s1600/a28.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0mlQY6gXSdNtUc4MwB62Kq-8AkQybCI3WdfMuiab9qBQKO3I37VliskKY8lWKuNkIomDnoDV0qJ5pNpLkE-8HrngwD3P4DtVo_QLpoSRt1hJEP2dn5_8TcfcFk1WNENVoV26ipD2qFsI/s320/a28.png" width="320" /></a></div>
<h1 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 14.55pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 28.5pt; mso-fareast-font-family: "Times New Roman";"><br /></span></h1>
<div>
<span style="font-family: "-apple-system-font",serif; font-size: 28.5pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<h1 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 14.55pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 28.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">What is Internet Marketing? Your Guide to Today’s Online Marketing<o:p></o:p></span></span></h1>
<div class="MsoNormal" style="line-height: 18.0pt;">
<span style="color: white;"><span class="MsoHyperlink"><span style="font-family: -apple-system-font, serif; font-size: 14.5pt;"><a href="https://www.searchenginejournal.com/author/julia-mccoy/?utm_source=amp&utm_medium=post-author&utm_campaign=top-name">Julia McCoy</a></span></span><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">But what <em>is </em>internet marketing, really?<o:p></o:p></span></span></div>
<h2>
<span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Defining Internet Marketing<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Also called online marketing, <strong>internet marketing</strong> is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">These days, though, internet marketing is often used interchangeably with “content marketing.”<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Why?<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Because content marketing is the internet marketing of the present and future.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content Marketing Institute <span class="MsoHyperlink"><a href="http://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">defines</a></span> content marketing as:<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<i><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”<o:p></o:p></span></span></i></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in <em>direct integration </em>with the patterns and habits of today’s generation.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">We don’t like to be sold to, we <span class="MsoHyperlink"><a href="http://www.businessinsider.com/pagefair-2017-ad-blocking-report-2017-1" target="_blank">have our ad-blockers on</a></span>, and we <span class="MsoHyperlink"><a href="http://adage.com/article/media/half-young-consumers-watching-content-traditional-tv-study/310564/" target="_blank">barely watch cable anymore.</a></span><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content marketing serves up content that addresses our pain points, and is there when we want it.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here’s <span class="MsoHyperlink"><a href="http://mashable.com/2011/10/30/inbound-outbound-marketing/#uyyRlc_zbqqu" target="_blank">a great illustration</a></span> of that from Voltier Digital:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_11" o:spid="_x0000_s1036" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF
dyTewfKKEqcMCKEmHfgZgaE8wMW+SSwc27JvS/v23KTJgkoXFsu+P+c7Ol5vDoMTe0zZBl/LVVlJ
gV4HY31Xy4/tS3EvRSbwBlzwWMsjZrlprq/W22PELHjb51r2RPFBqax7HCCXIaLnThvSAMTP1KkI
+gs6VLdVdad08ISeCho1ZLN+whZ2jsTzgcsnJwldluLxNDiyagkxOquB2Knae/OLUsyEkjenmdzb
mG/YhlRnCWPnb8C898bRJGtQvEOiVxjYhtLOxs8AySiT4JuDystlVV4WPeM6tK3VaILeDZxIOSsu
ti/jidNGNZ3/J08yC1dNv9v8AAAA//8DAFBLAwQUAAYACAAAACEArTA/8cEAAAAyAQAACwAAAF9y
ZWxzLy5yZWxzhI/NCsIwEITvgu8Q9m7TehCRpr2I4FX0AdZk2wbbJGTj39ubi6AgeJtl2G9m6vYx
jeJGka13CqqiBEFOe2Ndr+B03C3WIDihMzh6RwqexNA281l9oBFTfuLBBhaZ4ljBkFLYSMl6oAm5
8IFcdjofJ0z5jL0MqC/Yk1yW5UrGTwY0X0yxNwri3lQgjs+Qk/+zfddZTVuvrxO59CNCmoj3vCwj
MfaUFOjRhrPHaN4Wv0VV5OYgm1p+LW1eAAAA//8DAFBLAwQUAAYACAAAACEAG38xtvACAACNBgAA
HwAAAGNsaXBib2FyZC9kcmF3aW5ncy9kcmF3aW5nMS54bWykVclu2zAQvRfoPxA8tQdFkiMvEqIE
jpeiQNoGcXvpjaZoiyhFqiS9tei/d0jJseIUPSQ6JENy5vHNmxn66mZfCbRl2nAlcxxfRBgxSVXB
5TrH377OgxFGxhJZEKEky/GBGXxz/fbNFcnWmtQlpwgQpMlIjktr6ywMDS1ZRcyFqpmEs5XSFbGw
1Ouw0GQHyJUIe1E0CCvCJb4+QU2JJWij+QughKI/WDEhcksMQAqadXdajoK+HplkcvtB14v6Xjvm
9PP2XiNe5BiUk6QCiXDYHrRusAzPotYngP1KV85frVZo71EO7q/HYHuLKGxeRskoAnwKR63d3FF+
+UcULWf/jQMyzaVgdIiY2tGQ2+eZxfExtQdGoRfWgiG3VzBDdY4pL7J3ciPE+8fMjximvoO6GCTV
pIQ4NjY1IECfAeBxS2u1KxkpjNtutAJRGwSv2wkMlF7uPqkCRCYbq3zrvFy/Rx1IVmtjPzBVIWfk
WANJD062d8Y2nI4uXiQ150L4Egj5ZAMwmx0oHYS6M1dE39O/0yidjWajJEh6g1mQRNNpMJ5PkmAw
j4f96eV0MpnGf9y9cZKVvCiYdNcc5ytOnjVvxalWRq3sBVVVCB3EKTvOGExYHJ0mzCjBCwfnKBm9
Xk6ERlsicjz3X6t8xy18SsM3MeRyllLcS6LbXhrMB6NhkMyTfpAOo1EQxeltOoiSNJnOn6Z0xyV7
fUpol+O03+v7KnVIn+UW+e95biSruGUaCV7lGEYLvqZ3XSPOZOFLawkXjd2RwtE/SQHlPhYaTNO+
CXa/8LNk97eqODjBlvAfmlcraC6YY3hvwSiV/oXRDl7RHJufG6IZRuKjhDlI4yQBN+sXSX/Yg4Xu
niy7J0RSgMqxxagxJxZWELKpNV+XcFPsZZJqDEOz4m1DN5wcO2Hswh4E81l75kwW90STB+AsYG5z
zGTwfdzqCB6Q7Cm5jWGL2r0MzaA02Xs5wPHsIfah7Q+He+276+u/AAAA//8DAFBLAwQUAAYACAAA
ACEAkS1qSVgGAAAPGgAAGgAAAGNsaXBib2FyZC90aGVtZS90aGVtZTEueG1s7FlLbxs3EL4X6H9Y
7L2x3oqNyIGtR9zEToJISZEjpaV2GXOXC5Kyo1uRnHopUCAtemiA3nooigZogAa99McYcNCmP6JD
7kOkRMUPuEBQxAKM3dlvhsOZ2W9I7o2bT2PqHWEuCEs6fvVaxfdwMmEBScKO/3A0+Oy67wmJkgBR
luCOP8fCv7n96Sc30NaEknTMEA9GEY6xB4YSsYU6fiRlurWxISYgRuIaS3ECz6aMx0jCLQ83Ao6O
YYCYbtQqldZGjEjib4NFqQz1KfxLpFCCCeVDZQZ7CYph9HvTKZlgjQ0Oqwoh5qJLuXeEaMcHmwE7
HuGn0vcoEhIedPyK/vM3tm9soK1cico1uobeQP/lerlCcFjTY/JwXA7aaDQbrZ3SvgZQuYrrt/ut
fqu0pwFoMoGZZr6YNpu7m7u9Zo41QNmlw3av3atXLbxhv77i805T/Sy8BmX2Gyv4waALUbTwGpTh
myv4RqNd6zYsvAZl+NYKvl3Z6TXaFl6DIkqSwxV0pdmqd4vZlpApo3tO+GazMWjXcuMLFFRDWV1q
iClL5Lpai9ETxgcAUECKJEk8OU/xFE2gJruIkjEn3j4JIyi8FCVMgLhSqwwqdfivfg19pSOCtjAy
tJVf4IlYESl/PDHhJJUd/zZY9Q3I6Zs3J89enzz7/eT585Nnv+Zja1OW3h5KQlPv3U/f/PPyS+/v
33589+LbbOhlvDDxb3/56u0ff77PPMx4EYrT7169ff3q9Puv//r5hcP6DkdjEz4iMRbeXXzsPWAx
TNDhPx7zi2mMIkRMjZ0kFChBahSH/b6MLPTdOaLIgdvFdhwfcaAaF/DW7Inl8DDiM0kcFu9EsQU8
YIzuMu6Mwh01lhHm0SwJ3YPzmYl7gNCRa+wuSqws92cpcCxxmexG2HLzPkWJRCFOsPTUM3aIsWN2
jwmx4npAJpwJNpXeY+LtIuIMyYiMrWpaKO2RGPIydzkI+bZic/DI22XUNesePrKR8G4g6nB+hKkV
xltoJlHsMjlCMTUDvo9k5HJyOOcTE9cXEjIdYsq8foCFcOnc4zBfI+l3gGbcaT+g89hGckkOXTb3
EWMmsscOuxGKUxd2SJLIxH4uDqFEkXefSRf8gNlviLqHPKBkbbofEWyl+2w2eAgMa7q0KBD1ZMYd
ubyFmVW/wzmdIqypBhqAxesxSc4k+SV6b/539A4kevrDS8eMrobS3YatfFyQzHc4cb5Ne0sUvg63
TNxdxgPy4fN2D82S+xheldXm9ZG2P9K2/7+n7XXv89WT9YKfgbrVsjVbruvFe7x27T4llA7lnOJ9
oZfvArpSMACh0tN7VFzu5dIILtWbDANYuJAjreNxJr8gMhpGKIU1ftVXRkKRmw6FlzIBS38tdtpW
eDqLD1iQbVmrVbU9zchDILmQV5qlHLYbMkO32ottWGleexvq7XLhgNK9iBPGYLYTdYcT7UKogqQ3
5xA0hxN6ZlfixabDi+vKfJGqFS/AtTIrsGzyYLHV8ZsNUAEl2FUhigOVpyzVRXZ1Mq8y0+uCaVUA
rCGKClhkelP5unZ6anZZqZ0j05YTRrnZTujI6B4mIhTgvDqV9DxuXDTXm4uUWu6pUOjxoLQWbrSv
v8+Ly+Ya9Ja5gSYmU9DEO+74rXoTSmaC0o4/ha0/XMYp1I5Qy11EQzg0m0ievfCXYZaUC9lDIsoC
rkknY4OYSMw9SuKOr6ZfpoEmmkO0b9UaEMIH69wm0MqH5hwk3U4ynk7xRJppNyQq0tktMHzGFc6n
Wv3yYKXJZpDuYRQce2M64w8QlFizXVUBDIiAE6BqFs2AwJFmSWSL+ltqTDntmmeKuoYyOaJphPKO
YpJ5BtdUXrqj78oYGHf5nCGgRkjyRjgOVYM1g2p107JrZD6s7bpnK6nIGaS56JkWq6iu6WYxa4Si
DSzF8nJN3vCqCDFwmtnhM+peptzNguuW1glll4CAl/FzdN1zNATDtcVglmvK41UaVpydS+3eUUzw
DNfO0yQM1m8VZpfiVvYI53AgvFTnB73lqgXRtFhX6ki7Pk8coNQbh9WOD58I4GziKVzBRwYfZDUl
qykZXMGXA2gX2XF/x88vCgk8zyQlpl5I6gWmUUgahaRZSJqFpFVIWr6nz8XhW4w6Eve94tgbelh+
TJ6vLexvONv/AgAA//8DAFBLAwQUAAYACAAAACEAnGZGQbsAAAAkAQAAKgAAAGNsaXBib2FyZC9k
cmF3aW5ncy9fcmVscy9kcmF3aW5nMS54bWwucmVsc4SPzQrCMBCE74LvEPZu0noQkSa9iNCr1AcI
yTYtNj8kUezbG+hFQfCyMLPsN7NN+7IzeWJMk3ccaloBQae8npzhcOsvuyOQlKXTcvYOOSyYoBXb
TXPFWeZylMYpJFIoLnEYcw4nxpIa0cpEfUBXNoOPVuYio2FBqrs0yPZVdWDxkwHii0k6zSF2ugbS
L6Ek/2f7YZgUnr16WHT5RwTLpRcWoIwGMwdKV2edNS1dgYmGff0m3gAAAP//AwBQSwECLQAUAAYA
CAAAACEAu+VIlAUBAAAeAgAAEwAAAAAAAAAAAAAAAAAAAAAAW0NvbnRlbnRfVHlwZXNdLnhtbFBL
AQItABQABgAIAAAAIQCtMD/xwQAAADIBAAALAAAAAAAAAAAAAAAAADYBAABfcmVscy8ucmVsc1BL
AQItABQABgAIAAAAIQAbfzG28AIAAI0GAAAfAAAAAAAAAAAAAAAAACACAABjbGlwYm9hcmQvZHJh
d2luZ3MvZHJhd2luZzEueG1sUEsBAi0AFAAGAAgAAAAhAJEtaklYBgAADxoAABoAAAAAAAAAAAAA
AAAATQUAAGNsaXBib2FyZC90aGVtZS90aGVtZTEueG1sUEsBAi0AFAAGAAgAAAAhAJxmRkG7AAAA
JAEAACoAAAAAAAAAAAAAAAAA3QsAAGNsaXBib2FyZC9kcmF3aW5ncy9fcmVscy9kcmF3aW5nMS54
bWwucmVsc1BLBQYAAAAABQAFAGcBAADgDAAAAAA=
" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"
filled="f" stroked="f">
<v:stroke joinstyle="miter"/>
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0"/>
<v:f eqn="sum @0 1 0"/>
<v:f eqn="sum 0 0 @1"/>
<v:f eqn="prod @2 1 2"/>
<v:f eqn="prod @3 21600 pixelWidth"/>
<v:f eqn="prod @3 21600 pixelHeight"/>
<v:f eqn="sum @0 0 1"/>
<v:f eqn="prod @6 1 2"/>
<v:f eqn="prod @7 21600 pixelWidth"/>
<v:f eqn="sum @8 21600 0"/>
<v:f eqn="prod @7 21600 pixelHeight"/>
<v:f eqn="sum @10 21600 0"/>
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/>
<o:lock v:ext="edit" aspectratio="t"/>
</v:shapetype><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1035" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<h2>
<span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Content Marketing vs. Traditional Advertising<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="color: white;"><em><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">Selling </span></em><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">no longer works (a.k.a., traditional advertising).<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Why?<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Traditional advertising focuses on pushing messages at the consumer to get them to buy.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It’s interruptive, obstructive, and intrusive.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It shouts, “Hey, look at me!” while waving its arms.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You may try to avoid eye contact, but traditional ads are <em>persistent</em>.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You know what traditional ads look like because you’re bombarded with them every single day.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_10" o:spid="_x0000_s1035" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1034" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Ads may still work in some strategic places.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">But Internet users can just click away from ads if they don’t want to see them.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Which is exactly what happens.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">According to a PageFair report, <span class="MsoHyperlink"><a href="https://pagefair.com/blog/2017/adblockreport/" target="_blank">615 million devices</a></span> in use today employ ad blockers. Additionally, <span class="MsoHyperlink"><a href="http://www.businessinsider.com/pagefair-2017-ad-blocking-report-2017-1" target="_blank">ad blocker use increased by 30 percent</a></span> in 2016 alone.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You know it, I know it, everybody knows it.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="color: white;"><em><b><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">Ads are annoying</span></b></em><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">And, they aren’t the way consumers prefer to learn about new products anymore.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content marketing is exactly that.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">With some handy tricks, the targets can find that content on the web without it being pushed at them.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">If the prospects gain something useful from the content, they’ll keep coming back for more.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Finally, consumers can interact with the brand organically and share their content on social media.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Trust is forged.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Authority is established.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Connections happen.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">These loyal followers can then be converted into leads and sales – <em>naturally</em>.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">All of the above happens with a focus on giving value to the user.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Help users – offer them value and they’ll reward you in return.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="color: white;"><em><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">That</span></em><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"> is what internet marketing/content marketing is all about at its core.<o:p></o:p></span></span></div>
<h2>
<span style="color: white;"><em><span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";">Why</span></em><span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"> Internet Marketing?<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Now that you know <em>what</em> internet marketing is, you still may be wondering <em>why</em> there’s so much hype around it.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Well, the hype is totally founded.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Internet marketing has shown proven success over and over again.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">By 2019, content marketing is set to be an industry <span class="MsoHyperlink"><a href="http://www.pqmedia.com/gcmf-2015-2019.html" target="_blank">worth $313 billion</a></span>.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><span class="MsoHyperlink"><span style="font-family: -apple-system-font, serif; font-size: 14.5pt;"><a href="http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf" target="_blank">91 percent of businesses</a></span></span><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"> already are convinced of its power and have already adopted it as an essential marketing tactic.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in <span class="MsoHyperlink"><a href="https://www.demandmetric.com/content/content-marketing-infographic" target="_blank">3x as many leads</a></span>.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">If you’re a small business with a blog, you’ll rake in <span class="MsoHyperlink"><a href="https://blog.hubspot.com/blog/tabid/6307/bid/5519/blogging-businesses-experience-126-higher-lead-growth-than-non-blogging-businesses.aspx" target="_blank">126 percent more lead growth</a></span> than your competitors without a blog<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">If you have a blog and publish content, you’re likely to get <span class="MsoHyperlink"><a href="https://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx" target="_blank">434 percent more indexed pages on Google</a></span>, on average<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="color: white;"><span class="MsoHyperlink"><span style="font-family: -apple-system-font, serif; font-size: 14.5pt;"><a href="https://www.searchenginejournal.com/8-statistics-that-prove-content-marketing-is-the-best-brand-marketing/180368">And there’s more.</a></span></span><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">From my own content marketing endeavors, I have seen my small business take off.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Bottom line: This stuff works.<o:p></o:p></span></span></div>
<h2>
<span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">5 Content Examples: Providing Value for Big Returns<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Reading about great content marketing is not enough to truly understand how it works. Instead, you have to see it in action to grasp its fundamental value.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Because when content is <em>really good</em>, it can do amazing things.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are some top examples of content types from brands who knocked content creation out of the park.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">1. Blog Posts & Articles<o:p></o:p></span></span></h3>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_9" o:spid="_x0000_s1034" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF
dyTewfKKEqcMCKEmHfgZgaE8wMW+SSwc27JvS/v23KTJgkoXFsu+P+c7Ol5vDoMTe0zZBl/LVVlJ
gV4HY31Xy4/tS3EvRSbwBlzwWMsjZrlprq/W22PELHjb51r2RPFBqax7HCCXIaLnThvSAMTP1KkI
+gs6VLdVdad08ISeCho1ZLN+whZ2jsTzgcsnJwldluLxNDiyagkxOquB2Knae/OLUsyEkjenmdzb
mG/YhlRnCWPnb8C898bRJGtQvEOiVxjYhtLOxs8AySiT4JuDystlVV4WPeM6tK3VaILeDZxIOSsu
ti/jidNGNZ3/J08yC1dNv9v8AAAA//8DAFBLAwQUAAYACAAAACEArTA/8cEAAAAyAQAACwAAAF9y
ZWxzLy5yZWxzhI/NCsIwEITvgu8Q9m7TehCRpr2I4FX0AdZk2wbbJGTj39ubi6AgeJtl2G9m6vYx
jeJGka13CqqiBEFOe2Ndr+B03C3WIDihMzh6RwqexNA281l9oBFTfuLBBhaZ4ljBkFLYSMl6oAm5
8IFcdjofJ0z5jL0MqC/Yk1yW5UrGTwY0X0yxNwri3lQgjs+Qk/+zfddZTVuvrxO59CNCmoj3vCwj
MfaUFOjRhrPHaN4Wv0VV5OYgm1p+LW1eAAAA//8DAFBLAwQUAAYACAAAACEA1pDUqe8CAACLBgAA
HwAAAGNsaXBib2FyZC9kcmF3aW5ncy9kcmF3aW5nMS54bWykVclu2zAQvRfoPxA8tQdFkiMvEqIE
jpeiQNoGcXvpjaZoiyhFqiS9tei/d0jJseIUPSQ6JENy5vHNmxn66mZfCbRl2nAlcxxfRBgxSVXB
5TrH377OgxFGxhJZEKEky/GBGXxz/fbNFcnWmtQlpwgQpMlIjktr6ywMDS1ZRcyFqpmEs5XSFbGw
1Ouw0GQHyJUIe1E0CCvCJb4+QU2JJWij+QughKI/WDEhcksMQAqadXdajoK+HplkcvtB14v6Xjvm
9PP2XiNe5BiUk6QCiXDYHrRusAzPotYngP1KV85frVZo71EO7q/HYHuLKGxeRskoAnwKR63d3FF+
+UcULWf/jQMyzaVgdIiY2tGQ2+eZpcfMHhiFVlgLhmCrYIbqHFNeZO/kRoj3j3kfEUx9B1UxSKpJ
CWFsbGoAgC4DvOOW1mpXMlIYt90oBZI2CF61ExjovNx9UgVITDZW+cZ5uXqPKpCs1sZ+YKpCzsix
BpIenGzvjG04HV28RGrOhfAFEPLJBmA2O1A4CHVnroS+o3+nUTobzUZJkPQGsyCJptNgPJ8kwWAe
D/vTy+lkMo3/uHvjJCt5UTDprjlOV5w8a92KU62MWtkLqqoQ+odTdpwwmK84Os2XUYIXDs5RMnq9
nAiNtkTkeO6/VvmOW/iUhm9hyOUspbiXRLe9NJgPRsMgmSf9IB1GoyCK09t0ECVpMp0/TemOS/b6
lNAux2m/1/dV6pA+yy3y3/PcSFZxyzQSvMoxDBZ8Te+6RpzJwpfWEi4auyOFo3+SAsp9LDSYpn0R
7H7hJ8nub1VxcIIt4T80r1bQXDDF8NqCUSr9C6MdvKE5Nj83RDOMxEcJc5DGSQJu1i+S/rAHC909
WXZPiKQAlWOLUWNOLKwgZFNrvi7hptjLJNUYhmbF24ZuODl2wtiFPQjms/bMmSzuiSYPwFnA3OaY
yeD7uNURPCDZU3Ibwxa1exiaQWmy93KA49kz7EPbnw331nfX138BAAD//wMAUEsDBBQABgAIAAAA
IQCRLWpJWAYAAA8aAAAaAAAAY2xpcGJvYXJkL3RoZW1lL3RoZW1lMS54bWzsWUtvGzcQvhfof1js
vbHeio3Iga1H3MROgkhJkSOlpXYZc5cLkrKjW5GceilQIC16aIDeeiiKBmiABr30xxhw0KY/okPu
Q6RExQ+4QFDEAozd2W+Gw5nZb0jujZtPY+odYS4ISzp+9VrF93AyYQFJwo7/cDT47LrvCYmSAFGW
4I4/x8K/uf3pJzfQ1oSSdMwQD0YRjrEHhhKxhTp+JGW6tbEhJiBG4hpLcQLPpozHSMItDzcCjo5h
gJhu1CqV1kaMSOJvg0WpDPUp/EukUIIJ5UNlBnsJimH0e9MpmWCNDQ6rCiHmoku5d4RoxwebATse
4afS9ygSEh50/Ir+8ze2b2ygrVyJyjW6ht5A/+V6uUJwWNNj8nBcDtpoNButndK+BlC5iuu3+61+
q7SnAWgygZlmvpg2m7ubu71mjjVA2aXDdq/dq1ctvGG/vuLzTlP9LLwGZfYbK/jBoAtRtPAalOGb
K/hGo13rNiy8BmX41gq+XdnpNdoWXoMiSpLDFXSl2ap3i9mWkCmje074ZrMxaNdy4wsUVENZXWqI
KUvkulqL0RPGBwBQQIokSTw5T/EUTaAmu4iSMSfePgkjKLwUJUyAuFKrDCp1+K9+DX2lI4K2MDK0
lV/giVgRKX88MeEklR3/Nlj1Dcjpmzcnz16fPPv95Pnzk2e/5mNrU5beHkpCU+/dT9/88/JL7+/f
fnz34tts6GW8MPFvf/nq7R9/vs88zHgRitPvXr19/er0+6//+vmFw/oOR2MTPiIxFt5dfOw9YDFM
0OE/HvOLaYwiREyNnSQUKEFqFIf9vows9N05osiB28V2HB9xoBoX8NbsieXwMOIzSRwW70SxBTxg
jO4y7ozCHTWWEebRLAndg/OZiXuA0JFr7C5KrCz3ZylwLHGZ7EbYcvM+RYlEIU6w9NQzdoixY3aP
CbHiekAmnAk2ld5j4u0i4gzJiIytaloo7ZEY8jJ3OQj5tmJz8MjbZdQ16x4+spHwbiDqcH6EqRXG
W2gmUewyOUIxNQO+j2TkcnI45xMT1xcSMh1iyrx+gIVw6dzjMF8j6XeAZtxpP6Dz2EZySQ5dNvcR
Yyayxw67EYpTF3ZIksjEfi4OoUSRd59JF/yA2W+Iuoc8oGRtuh8RbKX7bDZ4CAxrurQoEPVkxh25
vIWZVb/DOZ0irKkGGoDF6zFJziT5JXpv/nf0DiR6+sNLx4yuhtLdhq18XJDMdzhxvk17SxS+DrdM
3F3GA/Lh83YPzZL7GF6V1eb1kbY/0rb/v6ftde/z1ZP1gp+ButWyNVuu68V7vHbtPiWUDuWc4n2h
l+8CulIwAKHS03tUXO7l0ggu1ZsMA1i4kCOt43EmvyAyGkYohTV+1VdGQpGbDoWXMgFLfy122lZ4
OosPWJBtWatVtT3NyEMguZBXmqUcthsyQ7fai21YaV57G+rtcuGA0r2IE8ZgthN1hxPtQqiCpDfn
EDSHE3pmV+LFpsOL68p8kaoVL8C1MiuwbPJgsdXxmw1QASXYVSGKA5WnLNVFdnUyrzLT64JpVQCs
IYoKWGR6U/m6dnpqdlmpnSPTlhNGudlO6MjoHiYiFOC8OpX0PG5cNNebi5Ra7qlQ6PGgtBZutK+/
z4vL5hr0lrmBJiZT0MQ77vitehNKZoLSjj+FrT9cxinUjlDLXURDODSbSJ698JdhlpQL2UMiygKu
SSdjg5hIzD1K4o6vpl+mgSaaQ7Rv1RoQwgfr3CbQyofmHCTdTjKeTvFEmmk3JCrS2S0wfMYVzqda
/fJgpclmkO5hFBx7YzrjDxCUWLNdVQEMiIAToGoWzYDAkWZJZIv6W2pMOe2aZ4q6hjI5ommE8o5i
knkG11ReuqPvyhgYd/mcIaBGSPJGOA5VgzWDanXTsmtkPqztumcrqcgZpLnomRarqK7pZjFrhKIN
LMXyck3e8KoIMXCa2eEz6l6m3M2C65bWCWWXgICX8XN03XM0BMO1xWCWa8rjVRpWnJ1L7d5RTPAM
187TJAzWbxVml+JW9gjncCC8VOcHveWqBdG0WFfqSLs+Txyg1BuH1Y4PnwjgbOIpXMFHBh9kNSWr
KRlcwZcDaBfZcX/Hzy8KCTzPJCWmXkjqBaZRSBqFpFlImoWkVUhavqfPxeFbjDoS973i2Bt6WH5M
nq8t7G842/8CAAD//wMAUEsDBBQABgAIAAAAIQCcZkZBuwAAACQBAAAqAAAAY2xpcGJvYXJkL2Ry
YXdpbmdzL19yZWxzL2RyYXdpbmcxLnhtbC5yZWxzhI/NCsIwEITvgu8Q9m7SehCRJr2I0KvUBwjJ
Ni02PyRR7Nsb6EVB8LIws+w3s037sjN5YkyTdxxqWgFBp7yenOFw6y+7I5CUpdNy9g45LJigFdtN
c8VZ5nKUxikkUigucRhzDifGkhrRykR9QFc2g49W5iKjYUGquzTI9lV1YPGTAeKLSTrNIXa6BtIv
oST/Z/thmBSevXpYdPlHBMulFxagjAYzB0pXZ501LV2BiYZ9/SbeAAAA//8DAFBLAQItABQABgAI
AAAAIQC75UiUBQEAAB4CAAATAAAAAAAAAAAAAAAAAAAAAABbQ29udGVudF9UeXBlc10ueG1sUEsB
Ai0AFAAGAAgAAAAhAK0wP/HBAAAAMgEAAAsAAAAAAAAAAAAAAAAANgEAAF9yZWxzLy5yZWxzUEsB
Ai0AFAAGAAgAAAAhANaQ1KnvAgAAiwYAAB8AAAAAAAAAAAAAAAAAIAIAAGNsaXBib2FyZC9kcmF3
aW5ncy9kcmF3aW5nMS54bWxQSwECLQAUAAYACAAAACEAkS1qSVgGAAAPGgAAGgAAAAAAAAAAAAAA
AABMBQAAY2xpcGJvYXJkL3RoZW1lL3RoZW1lMS54bWxQSwECLQAUAAYACAAAACEAnGZGQbsAAAAk
AQAAKgAAAAAAAAAAAAAAAADcCwAAY2xpcGJvYXJkL2RyYXdpbmdzL19yZWxzL2RyYXdpbmcxLnht
bC5yZWxzUEsFBgAAAAAFAAUAZwEAAN8MAAAAAA==
" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1033" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">One of the most common content types is blog posts and articles.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For a great example of blogging content, look to <span class="MsoHyperlink"><a href="http://contentmarketinginstitute.com/2017/10/audience-first-content/" target="_blank">Content Marketing Institute</a></span>. They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The result?<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Devoted fans, followers, and customers for their events, training, and consulting.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">2. Infographics<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Infographics are fun, visual ways to present valuable information.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here’s a fantastic example of an infographic about baking bread from RJ Zaworski:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_8" o:spid="_x0000_s1033" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1032" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">And here’s another highly-shared infographic from Curata about the anatomy of a content marketer:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_7" o:spid="_x0000_s1032" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1031" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">3. Case Studies<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Another popular and effective form of content is a case study.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Usually, this translates into something you accomplished for a client.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here’s a great example of a case study by Fractl:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_6" o:spid="_x0000_s1031" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1030" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">This type of content is an awesome trust-builder for obvious reasons.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">4. Podcasts<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="color: white;"><span class="MsoHyperlink"><span style="font-family: -apple-system-font, serif; font-size: 14.5pt;"><a href="https://www.searchenginejournal.com/15-search-marketing-podcasts-need-listen/162243/">Podcasts</a></span></span><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"> are huge.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">They’re similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For an example, check out Search Engine Journal’s Search Engine Nerds, about SEO, paid search, social media, and content marketing.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">5. Videos<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Videos are the hottest content type right now.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The stats are staggering. According to Social Media Today:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">By 2021, <span class="MsoHyperlink"><a href="https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html#_Toc484813971" target="_blank">videos will grab 82 percent of all internet traffic</a></span><o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Every single day, over <em>500 million hours</em> of video is consumed on YouTube<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It’s easy to see why videos dominate.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Videos are simple to consume, they’re entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For a great example of a marketer making the most of video content, check out <span class="MsoHyperlink"><a href="https://www.youtube.com/channel/UCl-Zrl0QhF66lu1aGXaTbfw" target="_blank">Neil Patel’s YouTube channel</a></span>:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_5" o:spid="_x0000_s1030" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1029" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<h2>
<span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">What You Need for Internet Marketing<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">So, you’re totally on-board for this internet marketing thing.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You love the idea of getting creative, sharing value with your prospects/audience, and building brand loyalty and customer relationships organically.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Hold on a second, though.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You can’t just jump into this blindly.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You need to understand the key pieces of successful internet marketing, first.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">They include:<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">A Content Marketing Strategy<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content marketing without a strategy will ultimately fail – it’s just the sad truth.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You must have a direction, a plan, the right tools, and ways to measure your progress if you expect to get anywhere.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are the <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/build-roi-based-content-strategy/226861/" target="_blank">key content marketing strategy fundamentals</a></span> involved:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Goals. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">This is vital. You have to know where you want to go, and what success will look like for <em>you </em>(and you alone), before you can head down the road to get there.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Your Brand Persona and Target Audience. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Keywords and Research. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Once you know the <em>why</em> and the <em>who</em>, you have to address the <em>how</em>. How will you reach your audience? What do they want to learn, what problems do they need to solve? Research keywords to target to get found in search engine results, and find topics that have an inherent interest for your audience before you create any content.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Content Focus and Commitments. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">What types of content will you create? How often will you post? Where will you post? You have to nail down these foundations so you can create content with consistency and quality.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Content Creation. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Once you have topics, keywords, a distinct voice, and a target audience, you can create content. However, if your content isn’t really good, you’re wasting your time. Get help if you need it, spend the time to tweak and perfect your output, and always put out the best content you can.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Content Promotion. </span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Your content will go much farther if you promote it the right ways. Promotion is even more effective if you plan when you publish your pieces, strategize about publishing on your blog and sharing on social media, and build up a community of followers who can help push your engagement over the top.<o:p></o:p></span></span></li>
</ul>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Search Engine Optimization (SEO)<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">When you use <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/smart-content-seo/228551/">SEO with content marketing</a></span>, it can take you farther, longer.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">These two pieces together help power-up your organic (<em>read: free</em>) reach and visibility on the internet.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">SEO encompasses a variety of techniques that help get you into prime spots on search engine results pages (SERPs). This means people can find you just by looking up some topic they’re interested in or need help with.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The overarching goal of good SEO is to get your site pages ranked on the first page of Google. (After all, most people rarely, if ever, click to Page 2 on their quest for information.)<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are some basic SEO techniques that will help your content get indexed and ranked in search results:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l6 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Strategically-placed keywords</span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"> – You should place your target keyword in the headline, in subheaders, in the content, and in the meta description to help Google immediately pinpoint what it’s about.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l6 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">A well-designed, well-organized site</span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"> – Google looks at how usable your site is, or how easy it is for people to click around, find what they’re looking for, and read your content.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l6 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";">Clean page URLs</span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"> – The <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/seo-friendly-url-structure-2/202790/">URL structure</a></span> for your pages shouldn’t be gibberish (i.e. <span class="MsoHyperlink"><i><a href="http://yourdomain.com/blog/content123xyz-asdfkla">http://yourdomain.com/blog/content123xyz-asdfkla</a></i></span>). They should be simple and easy to read (i.e. <span class="MsoHyperlink"><i><a href="http://yourdomain.com/blog/how-to-do-seo">http://yourdomain.com/blog/how-to-do-seo</a></i></span>).<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Of course, this is just bare-bones SEO. To get a better, in-depth look, check out SEJ’s ebook <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/seo-101/">SEO 101: Learn the Basics of Search Engine Optimization</a></span>.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">A Boost from Paid Methods<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Organic search can give you great click-through rates. It also gives you the benefit of the inherent trust people have in Google results.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">However, sometimes investing in paid search can give you a boost.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are some <span class="MsoHyperlink"><a href="https://searchengineland.com/seo-vs-ppc-pros-cons-integrated-approach-274643" target="_blank">good examples</a></span> from Search Engine Land:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l8 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Use paid search to remarket to visitors who found your site through organic search, and tailor ads for them based on their experience.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l8 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Test different versions of ad copy (A/B testing) to see which performs better – then use what you learned for your landing pages on your site.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l8 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Paid search can increase your visibility in ways that organic search cannot, such as giving you air-time for high-volume keywords for which you’d have a hard time organically ranking.<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The combination of paid search and content marketing gives you a cohesive internet marketing whole.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Organic and paid traffic can merge to net you higher visibility and better results for driving traffic, which can increase your leads and sales.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Patience & Fortitude<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content marketing requires some pieces that are far less tangible than strategy or SEO, but are perhaps the most important.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">When it’s truly successful, content marketing is a long-term strategy.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It takes time to start seeing the ROI from your content efforts.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The blog post you publish today will not pay off by tomorrow, next week, or even next month.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Instead, you must have the patience and fortitude to wait months – maybe even up to a year or longer – to start seeing the returns.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The good news?<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Content marketing is internet marketing that builds momentum over time. HubSpot calls this phenomenon “compounding.”<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">High-quality content gets increased visits over time. This helps build the page’s authority, and can increase its reach through the ways people interact with the content as they discover it.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Think linking, sharing, engaging, and more.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_4" o:spid="_x0000_s1029" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1028" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Most importantly, all of these compounding returns can help your content climb the Google ranks, which in turn helps it reach more people organically.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Pretty soon, your hard work on that post starts paying off in spades.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It doesn’t happen right away, but it <em>will</em> happen if you set up your content for success, <em>with</em> strategy.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It just takes patience and fortitude to see it through, and to keep putting out content with the months ahead in mind.<o:p></o:p></span></span></div>
<h2>
<span style="font-family: "-apple-system-font",serif; font-size: 20.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">What Now? How to Dive into Internet Marketing<o:p></o:p></span></span></h2>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">By now, you may be hopping with excitement about this thing called content marketing.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">You want to dive in, like <em>right now.</em><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">If you’re ready and raring to go, here’s what to do next:<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">1. Pace Yourself & Set Goals<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Remember, <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/why-content-marketing-isnt-an-overnight-success/174497/">this is a marathon, not a sprint</a></span>.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Pacing yourself is essential to doing it right – otherwise, you’ll start spinning your wheels, and <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/avoid-burnout-digital-marketing/207420/">burnout</a></span> will be inevitable.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Instead, take stock of where you are in your business.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Think ahead to where you want to go in the next year.<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Do you already have customers?<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Do you have a website?<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Are you starting from square one?<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Pick up a pen and paper, or settle yourself in front of your computer, and start formulating some <span class="MsoHyperlink"><a href="https://www.searchenginejournal.com/the-5-goals-every-content-marketer-needs-to-have-to-drive-massive-roi/164607/">goals for content marketing</a></span>.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Make your goals achievable (but not too easy), and make them measurable.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Need some guidance about goals?<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Here are <span class="MsoHyperlink"><a href="http://contentmarketinginstitute.com/2015/06/content-marketing-goals-kpis/" target="_blank">some tips from CMI</a></span> on setting goals, including how to tie them to key performance indicators (KPIs).<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For ideas about goals to reach for, read this article from Copyblogger on <span class="MsoHyperlink"><a href="https://www.copyblogger.com/content-marketing-goals/" target="_blank">10 Content Marketing Goals Worth Pursuing</a></span>.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">2. Secure Your Content ‘Home Base’<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">For content creation, lead gathering, and more, you need a home base on the web.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">This is:<o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l5 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Where your content will live.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l5 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">What you’ll link to when you share your content on social.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l5 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Where you’ll gather leads from the traffic you pull in.<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">If you don’t have a website, start researching options.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">If you have a website, make sure it’s optimized, user-friendly, and organized by following SEO and usability best practices.<o:p></o:p></span></span></div>
<h3 style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">3. Start Strategizing<o:p></o:p></span></span></h3>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Now that you have goals, a home for your content, and enthusiasm, it’s time to surge ahead with the rest of your content marketing strategy.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">We’ve already discussed strategy, but here are the actionable steps that make it work:<o:p></o:p></span></span></div>
<h4 style="line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">6 Key, Actionable Steps for Content Strategizing<o:p></o:p></span></span></h4>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Target audience research and brand persona development<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Keyword research and SEO opportunity research<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Topic ideation and content planning<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Creating/writing/producing content<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Community building and nurturing<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l3 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;">Sharing and promoting content on social channels<o:p></o:p></span></span></li>
</ul>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">This is a broad list. Each step has its own set of actions and planning involved.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It’s important not to skip any steps. Each is <em>vital</em> for winning at content marketing.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Yes – this takes time, effort, planning, patience, fortitude, and teamwork to get it all done.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Once you get your internet marketing rolling, though, just one piece of content in your arsenal can have an impact like this:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_3" o:spid="_x0000_s1028" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1027" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">And that’s just what <em>one</em> piece of content can do.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Imagine if you started up a consistent, quality content publishing schedule and built your cache of content assets.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">The possibilities are <em>unreal</em>.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">…But only if you’re ready to roll up your sleeves and get your hands dirty.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">Dig in, plot your course, get creative, build relationships, and enjoy the internet marketing of today.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">It’s different from what you’re used to – it has a beating heart.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt;">
<!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_2" o:spid="_x0000_s1027" alt="cid:(null)" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF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" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1026" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><span
style='mso-element:field-begin;mso-field-lock:yes'></span><span
style='mso-spacerun:yes'> </span>SHAPE <span
style='mso-spacerun:yes'> </span>\* MERGEFORMAT <span style='mso-element:field-separator'></span><![endif]--><!--[if gte vml 1]><v:rect
id="Rectangle_x0020_1" o:spid="_x0000_s1026" alt="cid:" style='width:24pt;
height:24pt;visibility:visible;mso-wrap-style:square;mso-left-percent:-10001;
mso-top-percent:-10001;mso-position-horizontal:absolute;
mso-position-horizontal-relative:char;mso-position-vertical:absolute;
mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001;
v-text-anchor:top' o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF
dyTewfKKEqcMCKEmHfgZgaE8wMW+SSwc27JvS/v23KTJgkoXFsu+P+c7Ol5vDoMTe0zZBl/LVVlJ
gV4HY31Xy4/tS3EvRSbwBlzwWMsjZrlprq/W22PELHjb51r2RPFBqax7HCCXIaLnThvSAMTP1KkI
+gs6VLdVdad08ISeCho1ZLN+whZ2jsTzgcsnJwldluLxNDiyagkxOquB2Knae/OLUsyEkjenmdzb
mG/YhlRnCWPnb8C898bRJGtQvEOiVxjYhtLOxs8AySiT4JuDystlVV4WPeM6tK3VaILeDZxIOSsu
ti/jidNGNZ3/J08yC1dNv9v8AAAA//8DAFBLAwQUAAYACAAAACEArTA/8cEAAAAyAQAACwAAAF9y
ZWxzLy5yZWxzhI/NCsIwEITvgu8Q9m7TehCRpr2I4FX0AdZk2wbbJGTj39ubi6AgeJtl2G9m6vYx
jeJGka13CqqiBEFOe2Ndr+B03C3WIDihMzh6RwqexNA281l9oBFTfuLBBhaZ4ljBkFLYSMl6oAm5
8IFcdjofJ0z5jL0MqC/Yk1yW5UrGTwY0X0yxNwri3lQgjs+Qk/+zfddZTVuvrxO59CNCmoj3vCwj
MfaUFOjRhrPHaN4Wv0VV5OYgm1p+LW1eAAAA//8DAFBLAwQUAAYACAAAACEAwemsM+gCAACFBgAA
HwAAAGNsaXBib2FyZC9kcmF3aW5ncy9kcmF3aW5nMS54bWykVU1v2zAMvQ/YfxB0d22nThobdYs0
iYcB3VY022U3RVZiYbLkScrXhv33UbLTuOmwQ+tDS1Hk0+MTqVzf7muBtkwbrmSO44sIIyapKrlc
5/jb1yIYY2QskSURSrIcH5jBtzfv312TbK1JU3GKAEGajOS4srbJwtDQitXEXKiGSdhbKV0TC0u9
DktNdoBci3AQRaOwJlzimxPUjFiCNpq/Akoo+oOVUyK3xACkoFnf03EU9O3IJJPbD7pZNA/aMaef
tw8a8TLHoJwkNUiEw26jC4NleJa1PgHsV7p28Wq1QnuPcnB/PQbbW0TBeRkl4wjwKWx1dntG9eUf
WbSa/zcPyLSHgtEjYhpHQ25fVhYfK3tkFFphLRgCV8kM1TmmvMyeKj7mmuYe7sMgqaYVJLCJaSAV
+guQji6t1a5ipDTO3WoEYrYIXq8TGCi83H1SJYhLNlb5lnm9bk/1k6zRxn5gqkbOyLEGkh6cbO+N
bTkdQ7w4quBCeOmFfOYAzNYDVwapbs9dnu/l32mUzsfzcRIkg9E8SKLZLJgU0yQYFfHVcHY5m05n
8R93bpxkFS9LJt0xx7mKkxdNW3OqlVEre0FVHULncMqOswWTFUenyTJK8NLBOUpGr5dTodGWiBwX
/uuU74WFz2n45oVazkqKB0l0N0iDYjS+CpIiGQbpVTQOoji9S0dRkiaz4nlJ91yyt5eEdjlOh4Oh
v6Ue6bPaIv+9rI1kNbdMI8HrHMNIwdf2rmvEuSz91VrCRWv3pHD0T1LAdR8vGkzTvQV2v/AzZPd3
qjw4wZbwH5pXK2gumF94Z8GolP6F0Q5ezxybnxuiGUbio4Q5SOMkgTDrF8nwagAL3d9Z9neIpACV
Y4tRa04trCBl02i+ruCk2Msk1QSGZsW7hm45OXbC2IU9COar9syZLB+IJo/AWcDc5pjJ4Puk0xEi
oNhTcRvDFo17EtpBaav3ckDg2QPsU7sfDPfK99c3fwEAAP//AwBQSwMEFAAGAAgAAAAhAJEtaklY
BgAADxoAABoAAABjbGlwYm9hcmQvdGhlbWUvdGhlbWUxLnhtbOxZS28bNxC+F+h/WOy9sd6KjciB
rUfcxE6CSEmRI6WldhlzlwuSsqNbkZx6KVAgLXpogN56KIoGaIAGvfTHGHDQpj+iQ+5DpETFD7hA
UMQCjN3Zb4bDmdlvSO6Nm09j6h1hLghLOn71WsX3cDJhAUnCjv9wNPjsuu8JiZIAUZbgjj/Hwr+5
/eknN9DWhJJ0zBAPRhGOsQeGErGFOn4kZbq1sSEmIEbiGktxAs+mjMdIwi0PNwKOjmGAmG7UKpXW
RoxI4m+DRakM9Sn8S6RQggnlQ2UGewmKYfR70ymZYI0NDqsKIeaiS7l3hGjHB5sBOx7hp9L3KBIS
HnT8iv7zN7ZvbKCtXInKNbqG3kD/5Xq5QnBY02PycFwO2mg0G62d0r4GULmK67f7rX6rtKcBaDKB
mWa+mDabu5u7vWaONUDZpcN2r92rVy28Yb++4vNOU/0svAZl9hsr+MGgC1G08BqU4Zsr+EajXes2
LLwGZfjWCr5d2ek12hZegyJKksMVdKXZqneL2ZaQKaN7TvhmszFo13LjCxRUQ1ldaogpS+S6WovR
E8YHAFBAiiRJPDlP8RRNoCa7iJIxJ94+CSMovBQlTIC4UqsMKnX4r34NfaUjgrYwMrSVX+CJWBEp
fzwx4SSVHf82WPUNyOmbNyfPXp88+/3k+fOTZ7/mY2tTlt4eSkJT791P3/zz8kvv799+fPfi22zo
Zbww8W9/+ertH3++zzzMeBGK0+9evX396vT7r//6+YXD+g5HYxM+IjEW3l187D1gMUzQ4T8e84tp
jCJETI2dJBQoQWoUh/2+jCz03TmiyIHbxXYcH3GgGhfw1uyJ5fAw4jNJHBbvRLEFPGCM7jLujMId
NZYR5tEsCd2D85mJe4DQkWvsLkqsLPdnKXAscZnsRthy8z5FiUQhTrD01DN2iLFjdo8JseJ6QCac
CTaV3mPi7SLiDMmIjK1qWijtkRjyMnc5CPm2YnPwyNtl1DXrHj6ykfBuIOpwfoSpFcZbaCZR7DI5
QjE1A76PZORycjjnExPXFxIyHWLKvH6AhXDp3OMwXyPpd4Bm3Gk/oPPYRnJJDl029xFjJrLHDrsR
ilMXdkiSyMR+Lg6hRJF3n0kX/IDZb4i6hzygZG26HxFspftsNngIDGu6tCgQ9WTGHbm8hZlVv8M5
nSKsqQYagMXrMUnOJPklem/+d/QOJHr6w0vHjK6G0t2GrXxckMx3OHG+TXtLFL4Ot0zcXcYD8uHz
dg/NkvsYXpXV5vWRtj/Stv+/p+117/PVk/WCn4G61bI1W67rxXu8du0+JZQO5ZzifaGX7wK6UjAA
odLTe1Rc7uXSCC7VmwwDWLiQI63jcSa/IDIaRiiFNX7VV0ZCkZsOhZcyAUt/LXbaVng6iw9YkG1Z
q1W1Pc3IQyC5kFeapRy2GzJDt9qLbVhpXnsb6u1y4YDSvYgTxmC2E3WHE+1CqIKkN+cQNIcTemZX
4sWmw4vrynyRqhUvwLUyK7Bs8mCx1fGbDVABJdhVIYoDlacs1UV2dTKvMtPrgmlVAKwhigpYZHpT
+bp2emp2WamdI9OWE0a52U7oyOgeJiIU4Lw6lfQ8blw015uLlFruqVDo8aC0Fm60r7/Pi8vmGvSW
uYEmJlPQxDvu+K16E0pmgtKOP4WtP1zGKdSOUMtdREM4NJtInr3wl2GWlAvZQyLKAq5JJ2ODmEjM
PUrijq+mX6aBJppDtG/VGhDCB+vcJtDKh+YcJN1OMp5O8USaaTckKtLZLTB8xhXOp1r98mClyWaQ
7mEUHHtjOuMPEJRYs11VAQyIgBOgahbNgMCRZklki/pbakw57ZpnirqGMjmiaYTyjmKSeQbXVF66
o+/KGBh3+ZwhoEZI8kY4DlWDNYNqddOya2Q+rO26ZyupyBmkueiZFquorulmMWuEog0sxfJyTd7w
qggxcJrZ4TPqXqbczYLrltYJZZeAgJfxc3TdczQEw7XFYJZryuNVGlacnUvt3lFM8AzXztMkDNZv
FWaX4lb2COdwILxU5we95aoF0bRYV+pIuz5PHKDUG4fVjg+fCOBs4ilcwUcGH2Q1JaspGVzBlwNo
F9lxf8fPLwoJPM8kJaZeSOoFplFIGoWkWUiahaRVSFq+p8/F4VuMOhL3veLYG3pYfkyery3sbzjb
/wIAAP//AwBQSwMEFAAGAAgAAAAhAJxmRkG7AAAAJAEAACoAAABjbGlwYm9hcmQvZHJhd2luZ3Mv
X3JlbHMvZHJhd2luZzEueG1sLnJlbHOEj80KwjAQhO+C7xD2btJ6EJEmvYjQq9QHCMk2LTY/JFHs
2xvoRUHwsjCz7DezTfuyM3liTJN3HGpaAUGnvJ6c4XDrL7sjkJSl03L2DjksmKAV201zxVnmcpTG
KSRSKC5xGHMOJ8aSGtHKRH1AVzaDj1bmIqNhQaq7NMj2VXVg8ZMB4otJOs0hdroG0i+hJP9n+2GY
FJ69elh0+UcEy6UXFqCMBjMHSldnnTUtXYGJhn39Jt4AAAD//wMAUEsBAi0AFAAGAAgAAAAhALvl
SJQFAQAAHgIAABMAAAAAAAAAAAAAAAAAAAAAAFtDb250ZW50X1R5cGVzXS54bWxQSwECLQAUAAYA
CAAAACEArTA/8cEAAAAyAQAACwAAAAAAAAAAAAAAAAA2AQAAX3JlbHMvLnJlbHNQSwECLQAUAAYA
CAAAACEAwemsM+gCAACFBgAAHwAAAAAAAAAAAAAAAAAgAgAAY2xpcGJvYXJkL2RyYXdpbmdzL2Ry
YXdpbmcxLnhtbFBLAQItABQABgAIAAAAIQCRLWpJWAYAAA8aAAAaAAAAAAAAAAAAAAAAAEUFAABj
bGlwYm9hcmQvdGhlbWUvdGhlbWUxLnhtbFBLAQItABQABgAIAAAAIQCcZkZBuwAAACQBAAAqAAAA
AAAAAAAAAAAAANULAABjbGlwYm9hcmQvZHJhd2luZ3MvX3JlbHMvZHJhd2luZzEueG1sLnJlbHNQ
SwUGAAAAAAUABQBnAQAA2AwAAAAA
" filled="f" stroked="f">
<o:lock v:ext="edit" aspectratio="t"/>
<w:wrap type="none"/>
<w:anchorlock/>
</v:rect><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><v:shape
id="_x0000_i1025" type="#_x0000_t75" style='width:24pt;height:24pt'>
<v:imagedata croptop="-65520f" cropbottom="65520f"/>
</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt; mso-fareast-font-family: "Times New Roman";"><span style="color: white;"><o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><span style="color: white;">But that’s a <em>great</em> thing.<o:p></o:p></span></span></div>
<div style="line-height: 18.0pt;">
<span style="color: white;"><strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;">More Content Marketing Resources:</span></strong><span style="font-family: "-apple-system-font",serif; font-size: 14.5pt;"><o:p></o:p></span></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l7 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><br /></li>
<li class="MsoNormal" style="line-height: 18.0pt; mso-list: l7 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: -apple-system-font, serif;"><span style="font-size: 19.3333px;">Article from: </span></span><a href="https://www.searchenginejournal.com/internetmarketing/230047/amp/?__twitter_impression=true">https://www.searchenginejournal.com/internetmarketing/230047/amp/?__twitter_impression=true</a><div class="MsoNormal" style="margin-bottom: 12.0pt;">
<o:p></o:p></div>
</li>
</ul>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-27106049370388215542018-09-25T14:32:00.002+02:002018-09-25T14:33:03.985+02:00Building a Brand<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7psp50sqk-p0QxjKcFczrXnTNNWEP9-ImbIOp4BadkXGDKDCB0Mtl2bYGq8uflBgzQ_VW8oQU0YUFD3Qx3wc_qOeUdGYq3UYCO6kaovIgTvG0fro5fP-MzGIKYgt7P8YKlMYQjgn4Ctc/s1600/br.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7psp50sqk-p0QxjKcFczrXnTNNWEP9-ImbIOp4BadkXGDKDCB0Mtl2bYGq8uflBgzQ_VW8oQU0YUFD3Qx3wc_qOeUdGYq3UYCO6kaovIgTvG0fro5fP-MzGIKYgt7P8YKlMYQjgn4Ctc/s640/br.png" width="640" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt;">An established technique in branding a business is to tell its story through communication elements such as corporate identity, packaging, stationery, marketing materials and so on. This can be quite low key, but it paints a picture of the provenance of the company and its products. Building Brands is a multi-modal marketing and branding company that adopts a holistic approach that combines customer insight, strategy, co-creation and collaboration to improve customer experience and deliver superior business performance. Depending on the marketing strategy implemented, brand management can increase the price of products and build devoted customers utilizing brand affirmations with images or key messaging. Unlike the usual mainstream brands, luxury brands are characterized by high levels of customer loyalty, key features that define their identity and powerful associations with certain central intermediaries in the market for luxury products.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt;">The key to building brands more scientifically is to combine a forward-looking market segmentation with a better understanding of customers and a brand's identity. Branding isn't just about an identity or logo - it's your marketing messages, your tone-of-voice, how you present yourselves, how you deliver and respond to your customers, and much more. According to MarketingCharts , 75 percent of B2B buyers want branded content that helps them research business ideas, but 93 percent of brands focus their content on marketing their own products and services.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt;">Using social media platforms, Building Brands creates conversations between brand and customer through timely, relevant and entertaining brand content. Whether your business growth is centred on acquiring new customers, growing and keeping existing customers or a subtle combination of these elements, Building Brands has a strategy to expand your bottom line and improve your organisation's customer reputation. Whether it's social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">To add to this, given the external shocks in terms of global recession leading customers to cut down on their luxury products, they are also forced to compete on non-luxury brands, many times on the price front. Your brand is more than your logo, name or slogan — it's the entire experience your prospects and customers have with your company, product or service. The marketing plan will also include the defined core elements of your brand from the previous steps as well as go-to-market choices for your product or service such as pricing, distribution, and promotion, including communication and media.</span><span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">#CRS</span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-85006348181706046602018-09-12T13:22:00.000+02:002018-09-12T13:22:09.417+02:00Another CyberReadyStore in a niche market.<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwzU1a6sXjHPOmopNVc2BdFHDvDS09A_sgxGBr0nHUE4ArSY56BByzY0r5tmwKSjpSL34Ww49ZkWixNrh8' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-78226078171653735222018-09-11T12:42:00.000+02:002018-10-01T14:03:50.699+02:00Social Media Strategy<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3W5cc4r9PhmymuuPuqjkoOLtQQZMT6Ae1EaP1QY917fa_7qhfMPtFKly7dkmP5QAHV3Jd-UUo2ge_Lr7rjSwJ1fo-V0_huIjMO_Kh9ck5Ykp1TiKcU512y7SQE2-fBBEYZsQdLwdvs4/s1600/26.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3W5cc4r9PhmymuuPuqjkoOLtQQZMT6Ae1EaP1QY917fa_7qhfMPtFKly7dkmP5QAHV3Jd-UUo2ge_Lr7rjSwJ1fo-V0_huIjMO_Kh9ck5Ykp1TiKcU512y7SQE2-fBBEYZsQdLwdvs4/s640/26.png" width="640" /></a><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #153846; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;">In this instalment, I am looking at Social Media Strategy. I found the following posting by HC in Digital Marketing. I thought it is a good starting point to kick of your social media strategy.</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">1. Know your goals<br /> </span></b><span style="font-size: 12pt;">First of all, you need to think about your marketing and communication goals. Social media is essential, but it must be part of something bigger. You need to think about your long and short-term goals that can increase market presence, visibility, sales or even launch your business. Knowing these goals will help to communicate to the right target, with the right message in the right channel.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">2. What’s the Social Media role<br />
</span></b><span style="font-size: 12pt;">There are so many social media options nowadays that it is hard to understand how it can help your communication strategy. You need to be careful and not think that all are the same. Because if you start to post not considering that, it will be your first mistake that will impact all your digital communication. Therefore, you need to think about the role of each social media network, in your marketing mix strategy. I know small business usually don’t have a real marketing plan developed, and many times they only follow what the big players are doing. Anyway, understand that Facebook, LinkedIn, Instagram, and any other platform are places to exchange with your followers and not a place to push your brand.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">3. What your competitors are doing<br />
</span></b><span style="font-size: 12pt;">It is time to learn from others mistakes and hits. Look at your competitors’ channels and try to understand what your consumer would think about, how they are interacting with the communication, and what you get as a reference for your plan. The big players probably will have the best content and engagement; however, maybe they won’t be the right parameter for you to compare. Look at them too, but a competitor in the same size, structure, and target will provide the best learning. And most importantly; don’t copy your competitor! Use the information that you got and start something unique for you.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">4. Who is your target<br />
</span></b><span style="font-size: 12pt;">I’ve seen many companies in love with the number of followers, but this significant number can be a lie that does not represent your true target. Think about all of the stakeholders that are involved in the consumer journey to buy your product/service. There you will find people who need your solution: specialists, decision makers, influencers, partners, and in many cases, your employees. Discover who you will reach on social media, and where you will find them. Maybe on Facebook, you can reach employees, partners and who has the pain, YouTube you will reach the specialists, and on LinkedIn the influencers and decision makers. It will depend on your business, and it is not a rule. The creation of personas is a great idea to better identify your target per each platform.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">5. What you can offer for them<br />
</span></b><span style="font-size: 12pt;">Why do you follow a brand? Because this brand tries to sell you something or is this brand providing something interesting for you? I’m almost sure it is the second option, right? Your target wants the same of you! Start offering something to solve their problem, something to educate them, and they will follow you! </span><u><span style="font-size: 12pt;"><a href="https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/" target="_blank"><span style="color: #bf4925;">42% of consumers</span></a></span></u><span style="font-size: 12pt;"> tend to buy because of educational content provided by brands. Moreover, listen and answer their questions, it will provide information for you to create more content.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">6. Choose the right content<br />
</span></b><span style="font-size: 12pt;">Use personas to create your content and explore all possibilities. Write blog posts and social media content for each persona, and use a lot of visuals like beautiful pictures, and infographics to attract more attention to your message. On Facebook you can be more informal, on Instagram you need to be visual, and on LinkedIn, you need to show your expertise. Be very careful with the message tone, invite the reader to engage and interact with the message. It will show that you want to learn with them too, right?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="font-size: 12pt;"><span style="color: white; font-family: "arial" , "helvetica" , sans-serif;">Another significant point is: be smart using hash-tags! It can help to increase the reach of your content on Twitter and Instagram. Try to use between four and six hash-tags, and look for existent conversations with high engagement.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">7. Video is always better<br />
</span></b><span style="font-size: 12pt;">There is a projection that </span><u><span style="font-size: 12pt;"><a href="https://blog.hubspot.com/marketing/visual-content-marketing-strategy" target="_blank"><span style="color: #bf4925;">videos will make almost 80% of the internet traffic until 2019</span></a></span></u><span style="font-size: 12pt;">. Your brand needs to be part of this projection! Therefore, it is easy to attract the attention with a 90 seconds video than with a post with 1,000 words. You can provide the same information, but with a video, it will be easy to understand and more shareable. And if you think that video production is expensive, nowadays it is possible to create a good video using only your cell phone and a few apps. It is not the best option, but you can do it to start, until you have the chance to do something more professional. Don’t allow your budget limitation interfere with your creativity. The Facebook and Instagram Stories are good examples and trends using video easily.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">8. Keep the conversation going<br />
</span></b><span style="font-size: 12pt;">Remember, social media is a two-way communication! People will ask questions, comment good and bad things about your brand. You need to be prepared to answer them as soon as possible. It can be a little scary, but it is good! In the same way that someone can complain in your page, this consumer can inform others about how you solved his problems. You can use the social media tools to promote contests, polls, and other ways to keep the conversation going.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white; font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: 12pt;">9. Measure the results<br />
</span></b><span style="font-size: 12pt;">Using the right technique, you can track everything on social media. All platforms offer their analytics with all traffic and insights. Moreover, you can identify your website traffic generated from your social media content. Initially it will be hard, and you will need to boost your content to reach a satisfactory number, but when you start a loyal base of followers, it will increase organically.<o:p></o:p></span></span></div>
<span style="color: white;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="color: white;"><b><span style="font-size: 12pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">10. Adjust what you can and keep going<br />
</span></span></b><span style="font-size: 12pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Digital communication is the easiest way to improve everything. It is an endless process where you need to create milestones to analyze what is working and what needs improvement. You can discover what channel is generating more results, if your budget is enough, and if you can start to think about campaigns to focus on specific solutions.</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 18.0pt;">
<span style="font-size: 12pt;"><span style="color: white; font-family: "arial" , "helvetica" , sans-serif;">#crs</span></span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-32993888449685273172018-08-30T10:53:00.000+02:002018-08-30T10:53:09.289+02:00BuyMyDrone<h2 style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif;">BuyMyDrone Clip</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dz1xrbOVipPtBIxQS8PR0VxecslXADkHbO8eQ3su3otZ73RhIlfg9ytMSDABLH3MA8foPISDeOamArCQpoHjg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif;">Just another fun video for a CcyberReadyStore.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif;">#crs</span></div>
<br />CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-26733933702120281972018-08-27T10:30:00.000+02:002018-08-27T10:30:04.619+02:00What is a Brand<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH62Ic0Vjk1xsexx5wFLl5W__wEtdnZ2CN_23B8V2hrUr4IhANlZjUaNi_e0ENthY2Ui_0U7-6y8BvFNLi_LQDgVkP1Xs0ZrdBM0nu0JhCx8I7DrxjhhTo8EzJw6Gx3OCOmgdt9gLd8ks/s1600/brand-1027862__340.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="340" data-original-width="340" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH62Ic0Vjk1xsexx5wFLl5W__wEtdnZ2CN_23B8V2hrUr4IhANlZjUaNi_e0ENthY2Ui_0U7-6y8BvFNLi_LQDgVkP1Xs0ZrdBM0nu0JhCx8I7DrxjhhTo8EzJw6Gx3OCOmgdt9gLd8ks/s400/brand-1027862__340.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">What is a brand?</td></tr>
</tbody></table>
<h2>
<span style="font-family: "verdana" , sans-serif;">BRAND</span></h2>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">A brand is the "personality" given to a product and/or service. It creates a tone of voice, personality and visual identity that is unique to the product and/or service. A brand differentiates a product from similar products and provides greater credibility to sell the products.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Good branding inspires action, change, aspiration, or in some cases, gets your customers to fix something that ails them or change their minds. A well-established brand will provide consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Most people tend to think of brands based on their visual identity (logo, website and colours, are some examples). These are very important elements of a brand. The name and logo often provide potential clients with the first impression of the brand and product. Successful CEOs and business owners know that branding goes deeper than a name and logo. </span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Companies tend to use different tools to create and shape a brand. For example, branding can be achieved through:</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<h3>
<span style="font-family: "verdana" , sans-serif;">Advertising and communications:</span></h3>
<span style="font-family: "verdana" , sans-serif;">Brand communication is a voice. It humanises any brand to be able to create real and relevant conversations with people. Connections that may last a moment or that last for a lifetime.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<h3>
<span style="font-family: "verdana" , sans-serif;">Product and packaging design:</span></h3>
<span style="font-family: "verdana" , sans-serif;">The silent salesman that will grab busy consumers’ attention in-store. Packaging informs consumers about the product’s properties and visually differentiates the brand from the competition on-shelf.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<h3>
<span style="font-family: "verdana" , sans-serif;">In-store experience:</span></h3>
<span style="font-family: "verdana" , sans-serif;">Brands that are going to continue to thrive are the ones that can deliver a consistent and memorable experience across all touch points – which means digital and physical. “The ones who really get it understand the practicality and utility of shopping in an online environment, matched beautifully with a human experience and brilliant people who can help customers throughout their journey.” </span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<h3>
<span style="font-family: "verdana" , sans-serif;">Pricing:</span></h3>
<span style="font-family: "verdana" , sans-serif;">The fundamental rule of pricing tells us that the price charged for a product must match the value consumers perceive that they get when they buy that product.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<h3>
<span style="font-family: "verdana" , sans-serif;">Sponsoring and partnerships:</span></h3>
<span style="font-family: "verdana" , sans-serif;">Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">The #1 piece of advice for any type of business with regards to branding is to have a cohesive look all across your social media platforms and blog. Whether it is a traditional business or today's e-commerce brands, the most valuable asset for building a branding are visual. The key to great branding is knowing how your customers view you compared to the competition.</span><br />
<br />
#CRSCyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-69698302043254470452018-08-24T10:49:00.001+02:002018-08-24T10:51:24.852+02:00FunDogsFunCats<h2 style="clear: both; text-align: center;">
<span style="font-family: "verdana" , sans-serif;">FunDogs & FunCats</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzCWuh1fhOKeX2LNcrCAimZjP1umWpFmpUDgH12GYEIb-orCfJtWoBblW1ALOLR49XISLU6cbv6P_7obOc3XQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "verdana" , sans-serif;">Just a fun video for a niche market CyberReadyStore.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "verdana" , sans-serif;">#crs</span></div>
<br />CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-34617443927510322492018-08-20T17:46:00.001+02:002018-08-20T17:46:38.875+02:00CyberReadyStore Promotional Clip<h2 style="clear: both; text-align: center;">
<b><span style="font-family: Verdana, sans-serif;">CyberReadyStore Promotional Clip</span></b></h2>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzsBoz72GkEqSKP2nyZqTaLu3BT-Sieumx6IxGk19Wlf2GeXqgSwdQwe7m2g4JHFT5d94grirLXX9d-clMTsQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<br />CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-33771889924985444422018-08-13T16:30:00.000+02:002018-08-13T16:30:42.470+02:00My E-commerce Story: CyberReadyStore.co.za<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEUtYyUl8BqpfNzLbAE9MfU4kJOHX1MSOkyzQiNoQ9s5Sg9K_vXgytL1pDhuz1Xr3MUReAOTN8107ZF-eAQYfqH2h33okjrafbybceJ8Y_f3PV3kffHoGDaWZELMQ9zsCQLkHLfWvZIg8/s1600/road-363265__340.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="E commerce store" border="0" data-original-height="340" data-original-width="340" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEUtYyUl8BqpfNzLbAE9MfU4kJOHX1MSOkyzQiNoQ9s5Sg9K_vXgytL1pDhuz1Xr3MUReAOTN8107ZF-eAQYfqH2h33okjrafbybceJ8Y_f3PV3kffHoGDaWZELMQ9zsCQLkHLfWvZIg8/s320/road-363265__340.jpg" title="Cyberreadystore start" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;">The journey begins.</span></b></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">I made the decision to enter the e-commerce business. An opportunity to own my own e-commerce franchise crossed my way, and I took it. My first e-commerce store was delivered to me, seven days later, and I was ready to start selling.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><b>Now what? </b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">I first I felt a little overwhelmed. There is so much information available out there. Where do you start? How to make sense of all the information out there? There are so many decisions to make. What systems do you invest in? What are the important considerations to think of at the beginning that could make a big difference later on?<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">If this was not enough, encountering all these terms is like learning a new language. There is SEO, digital marketing, bounce rates, conversions, building sales channels, social media and so much more. It is not just about knowing and understanding what all these terms mean, but also how they all link together? What is important, and what is not? The list can go on and on. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">It seems this 1 decision, start an e-commerce store, opened up a Pandora’s box. This made me think that there must be others that feel the same way, so I decided to create a blog. A blog to:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Write about my experience/journey. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Unpacking the various topics<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Trying to make sense from all the information out there.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Lessons learned<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Share content and expertise with other people I found helpful<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">• Create a reference space with relevant content, covering the many topics one will encounter.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">My hope is that this collection will grow over time, and I invite anybody that would like to contribute to this endeavor to please get in touch with me on info@cyberreadystore.co.za I would love to hear about your insights, thoughts, strategies, and stories.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">#CRS</span></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0tag:blogger.com,1999:blog-2488218204865735859.post-34330195213259787802018-08-13T15:49:00.000+02:002018-08-13T16:30:16.018+02:006 Things to consider before you get started.<h3 style="text-align: center;">
<span style="font-size: large;"><i><span style="line-height: 107%;"><span style="color: #e69138;"><b>How do you eat an elephant?</b></span></span></i></span></h3>
<h3 style="text-align: center;">
<span style="font-size: large;"><i><span style="line-height: 107%;"><span style="color: #e69138;"><b>One bite at a time.</b></span></span></i></span></h3>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">I suppose it will be nice if you know the size of the elephant before start chewing your way. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">I always try to contextualize and establish some degree of the structure when I start something new. In this installment, I will try to do the same. Considering the vast field of e-commerce and all the elements involved, I developed my own framework, of how I think everything fits together. I am not suggesting that this is the only way. Other frameworks surely exist. Many would possibly disagree with some of my viewpoints and point out things that are not on the list. </span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">This is a working document and the framework will continuously evolve over time. It will definitely change over time and expand to include more content and resources. I am inviting anybody that would like to contribute to this project to please reach out to me. My contact details are <span class="MsoHyperlink"><a href="mailto:info@cyberreadystore.co.za">info@cyberreadystore.co.za</a></span> Lets start a conversation.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">For me, this framework provides a starting point. My strategy is to get a basic understanding in as many of the topics involved and then over time become more skilled in each. I suppose that it is almost like being back at school. You have a number of subjects that you will master in a progressive manner over time, becoming more skilled in each.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Another reason why I like my strategy is that it creates a synergy. Considering all the various topics and the elements involved, a holistic view will help you to make better decisions at the start. Ensuring you invest in the right technology that would enable your vision from the beginning, could save you a lot of time and money later.<o:p></o:p></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="CRS Overwhelmed" border="0" data-original-height="183" data-original-width="276" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNwkWINoBquFB82xfuuuFaWXQCe8zmU7tX5bTkLjWpUyBUgtdgc7MEQZBEDxoENtRNXrPO1i8_6lcKrD32Pwp4TJ6k1y5RYj8XbTXXcOUG70LLcs9VgGsj8qtaqJg-UJfGayCjXGNxcwI/s640/download+%25286%2529.jpg" style="margin-left: auto; margin-right: auto;" title="Cyberreadystore framework" width="640" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">Feeling overwhelmed?</span></b></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNwkWINoBquFB82xfuuuFaWXQCe8zmU7tX5bTkLjWpUyBUgtdgc7MEQZBEDxoENtRNXrPO1i8_6lcKrD32Pwp4TJ6k1y5RYj8XbTXXcOUG70LLcs9VgGsj8qtaqJg-UJfGayCjXGNxcwI/s1600/download+%25286%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"></span></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Therefore, without further delay, here is version 0.1 of the framework under development.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<h3>
<span style="font-family: "verdana" , sans-serif;"><u><b>6 Things to Consider V0.1</b></u></span></h3>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">1. <b>Brand</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Your Story<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">What differentiates you?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Value proposition<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Consumer Phycology<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Colours/fond/images/logos<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"><b>2. Strategy</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> How do you plan to enter the market?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Marketing Strategy<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> How often to launch new products/services<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Pricing<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"><b>3. Technology</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Website<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Mobile<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Apps<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Disrupting Tech<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"><b>4. Automation</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Processes<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Social media aggregators<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Email programs<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"><b>5. Marketing </b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Marketing Plan<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Social Media – The Big one <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Other channels<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt; text-indent: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"><b>6. Content</b><o:p></o:p></span></div>
<div class="MsoNormal" style="text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Creation of marketing material<o:p></o:p></span></div>
<div class="MsoNormal" style="text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Product presentation<o:p></o:p></span></div>
<div class="MsoNormal" style="text-indent: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;"> Content types<o:p></o:p></span></div>
<div class="MsoNormal" style="text-indent: 36.0pt;">
<span style="font-family: "verdana" , sans-serif;">SEO<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">I think many people will argue that social media must be a topic or category of its own. My view is that social media is an element or function of marketing. Many businesses rely solely on social media marketing, but it is important to remember that there are also other marketing channels available, which depending on the type of business can be as effective. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span style="font-family: "verdana" , sans-serif;">Next time I will start to unpack the framework in more detail, one topic at a time.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "verdana" , sans-serif;"> #CRS</span></o:p></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<br />
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
CyberReadyStorehttp://www.blogger.com/profile/07598476849480827330noreply@blogger.com0