Showing posts with label Framework. Show all posts
Showing posts with label Framework. Show all posts

Wednesday, October 24, 2018

Pros and Cons of Dropshipping

Found this great summary of the Pros and cons of drop shipping

Taken from https://www.3dcart.co.za/dropshipping.html

Pros of Dropshipping

Dropshipping sounds like a great choice on the surface. But before you jump into building an online store from a dropshipping business model, it's good to look at its strengths.

Inexpensive to get started: You already know dropshipping’s biggest strength -- a low barrier to entry. (We’re guessing you wouldn’t be here otherwise.) With dropshipping, you spend all of your setup time building relationships and creating a great website. Your ecommerce software and website design, are likely to run up the biggest tabs.

Buying raw materials to create your own goods or buying products in bulk outright requires a much larger sum of cash in addition to the cost of your ecommerce software and website. There’s no question you need far less money on average to get up and running with an online store built on dropshipping.

Less supply chain hassle: Retail entrepreneurs who manage the bulk of the supply chain -- from storing goods to shipping them -- have to wear dozens of hats to run a successful business. With dropshipping, you cut out expensive and time-consuming tasks like stocking goods, managing your inventory, renting storage space for your products, and packaging and shipping orders.

Easier to grow: Dropshipping gives you the option to start as small as you want and scale up for many of the reasons we already mentioned. You don’t have sink gobs of money into your store to take it the next level. If you’re selling well, you don’t have to worry about putting out more capital to buy more products. You won’t need to build out more infrastructure around inventory or order management, either.

Cons of Dropshipping

In addition to looking at its strengths, it’s important to know where dropshipping can limit your business. What are some of the knocks against a dropshipping model for your ecommerce business?

Lower profit per sale: With a lower barrier to entry comes a different set of financial limitations. Suppliers, wholesalers, and manufacturers who dropship provide shipping and storage services, which means you have to pay a slight premium as compared to bulk wholesale prices. A higher price per product means less wiggle room on your consumer price point.

What this ultimately means for your business is you’ll have to sell more products to make the same amount of revenue you would if you bought your inventory outright. Your online store has to be a well-oiled machine, running at full steam all the time.

Less control Businesses aren’t perfect. If you trust a third-party with a core part of your business, you have to relinquish some control. That means embracing and fixing mistakes that aren’t necessarily your fault. Because your dropshipper is invisible, it’s your responsibility to make right on any issue the customer experiences -- even if it isn’t your fault.

Tougher to differentiate: Suppliers typically partner with more than one online retailer, which means you aren’t the only one selling their products. The more popular the brand, the stiffer the competition. When you’re selling handmade goods, differentiation is much easier. But one of the most difficult parts of succeeding with a dropshipping business model is getting to customers before the competition does.

Monday, August 13, 2018

6 Things to consider before you get started.

How do you eat an elephant?

One bite at a time.


I suppose it will be nice if you know the size of the elephant before start chewing your way.

I always try to contextualize and establish some degree of the structure when I start something new. In this installment, I will try to do the same. Considering the vast field of e-commerce and all the elements involved, I developed my own framework, of how I think everything fits together. I am not suggesting that this is the only way. Other frameworks surely exist. Many would possibly disagree with some of my viewpoints and point out things that are not on the list. 

This is a working document and the framework will continuously evolve over time. It will definitely change over time and expand to include more content and resources. I am inviting anybody that would like to contribute to this project to please reach out to me. My contact details are info@cyberreadystore.co.za Lets start a conversation.

For me, this framework provides a starting point. My strategy is to get a basic understanding in as many of the topics involved and then over time become more skilled in each. I suppose that it is almost like being back at school. You have a number of subjects that you will master in a progressive manner over time, becoming more skilled in each.

Another reason why I like my strategy is that it creates a synergy. Considering all the various topics and the elements involved, a holistic view will help you to make better decisions at the start. Ensuring you invest in the right technology that would enable your vision from the beginning, could save you a lot of time and money later.
CRS Overwhelmed
Feeling overwhelmed?

Therefore, without further delay, here is version 0.1 of the framework under development.

6 Things to Consider V0.1

1. Brand
Your Story
What differentiates you?
Value proposition
    Consumer Phycology
    Colours/fond/images/logos

2. Strategy
     How do you plan to enter the market?
     Marketing Strategy
     How often to launch new products/services
     Pricing

3. Technology
Website
Mobile
Apps
Disrupting Tech

4. Automation
Processes
Social media aggregators
Email programs

5. Marketing
Marketing Plan
Social Media – The Big one
Other channels

6. Content
    Creation of marketing material
    Product presentation
    Content types
SEO

I think many people will argue that social media must be a topic or category of its own. My view is that social media is an element or function of marketing. Many businesses rely solely on social media marketing, but it is important to remember that there are also other marketing channels available, which depending on the type of business can be as effective.  

Next time I will start to unpack the framework in more detail, one topic at a time.

    #CRS



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